Salesforce acquires Zoomin, a tool for organizing corporate knowledge

Salesforce is within the technique of purchasing.

After acquiring data management company Own earlier this month, Salesforce today announced plans to buy Zoomin, a knowledge platform for enterprises. Zoomin — which we’ve written about several times before — consolidates company documents, reminiscent of user guides and product tutorials, into a single portal.

Terms of the deal weren’t disclosed. Salesforce expects the deal to shut in its fourth quarter of fiscal 2025 (Jan. 31), subject to customary closing conditions.

Founded in 2019 by Gal Oron, Hannan Saltzman and Joe Gelb, Zooming applies AI and large data to assist corporations construct self-service search and documentation support experiences. The Israeli startup’s clients include tech brands like McAfee and Dell, in addition to fast-food chains including Burger King, Tim Hortons and Popeyes.

Zoomin investors—including General Atlantic, Bessemer Ventures Partners, Viola Growth, and Salesforce’s own enterprise capital arm, Salesforce Ventures—have committed $73 million in capital to the corporate.

Rahul Auradkar, executive vice chairman of unified data at Salesforce, says the acquisition will see Zoomin extend Salesforce’s Data Cloud platform to expand use cases, reminiscent of leveraging the corporate’s knowledge base to automate customer support interactions.

“Proprietary unstructured data is a powerful fuel our customers can use to power AI agents and customer service,” said Auradkar, “and Zoomin’s proven expertise and technology will accelerate Data Cloud innovation and enable our customers to realize greater value.”

Salesforce’s acquisition of Zoomin comes after the tech giant pledged to speculate an extra $500 million in AI startups through Salesforce Ventures.