With Keia Clarke at the helm, New York Liberty takes bold steps in playoff run – Essence

In the world of skilled sports, representation matters.

For New York Freedom — a WNBA team with a front office comprised primarily of Black women — this team is greater than just a visible statement, it’s a testament to the power and influence of Black women in leadership positions, especially in a league dominated by Black female athletes. As the Liberty soars to latest heights each on and off the court, their success is fueled by a vision that embraces inclusivity, diversity and empowerment of ladies, especially Black women.

This is ClarkeCEO of the New York Liberty, has played a key role in this transformation. Her journey, from her beginnings in the sports industry to becoming one among the few Black women to carry a CEO position in skilled sports, has been nothing in need of inspiring.

In an interview with ESSENCE, Clarke shares how her experiences have shaped her leadership style and impacted Liberty’s success. “From being a former athlete to entering the sports space, first through a sports museum, then a sports magazine, and ultimately the league office, gave me a vantage point where I really had a chance to understand multiple levels and multiple verticals of the industry.”

As a result, her philosophy is predicated on making a work environment that celebrates diversity and encourages people to grow as their authentic selves. She continues: “I always want to be authentic and really intentional with people who come to work as themselves,” Clarke explains.

The Liberty’s rise to fame, especially this season, shouldn’t be only a result of outstanding results on the field, but additionally deliberate strategies implemented behind the scenes. Clarke attributes that success to the exertions and dedication of many individuals, each past and present, who’ve nurtured the league over the years. “It’s been a work in progress,” he says. “There are a lot of people who have put in a lot of time and effort, really nurturing and working to cultivate and grow this league, putting the players first.”

A concentrate on elevating female athletes has been a cornerstone of the WNBA’s growth, and Clarke is particularly happy with the ways Black women have led the way in shaping the league’s identity. “Black women are cultural contributors,” she said, noting that the WNBA’s 80 percent Black athletes reflect a league that thrives on the influence of Black women each on and off the court. “What we wear, what music we listen to, what’s beautiful, what’s cool, is often led by Black women,” Clarke added. In this fashion, the Liberty, under Clarke’s leadership, reflects the influence and leadership of Black women in the broader culture.

The Liberty have grow to be not only a basketball team but a cultural force in New York City, and their home at Barclays Center has solidified their presence in one among the most diverse cities in the world. That move to Brooklyn was pivotal, transforming the fan experience and aligning the Liberty brand with the city’s wealthy cultural landscape. Clarke summed up the change by saying, “The atmosphere in the arena has just changed in such a way… We represent something that actually goes beyond basketball.”

As the Liberty chases its first WNBA championship, Clarke is concentrated on sustainability — ensuring the momentum the team has built isn’t only a moment, but a long-lasting legacy. “My focus right now is just sustainability and making sure this isn’t just a moment — that this momentum becomes the norm,” Clarke explained. Part of that strategy includes progressive partnerships like the recent deals with Barclays and Bumble, in addition to the direct-to-consumer streaming service, Liberty Live, which lets fans connect with the team in latest ways.

But perhaps the most vital aspect of Liberty’s success is the impact they’re having on the next generation of athletes and fans. Clarke believes Liberty’s presence and leadership, especially in New York, has a ripple effect that extends far beyond the court. “Our community efforts are very, very focused on encouraging young women and girls to play basketball and empowering women and girls through a variety of self-esteem and character-building initiatives,” Clarke said.

The opportunity to steer New York Liberty as a Black woman hasn’t escaped Clarke. She recognizes the challenges of breaking down barriers, but she also feels it’s her responsibility to create space for others. “Leadership development and diverse hiring are two-way streets,” Clarke says. “While it’s an organizational responsibility … I would encourage young women, especially Black women, to be prepared. To be ready for the moment … and not wait until you have all the credentials.” Her advice is to be self-employed and never be afraid to take risks in industries where representation stays limited.

As the Liberty proceed their quest for WNBA dominance, the importance of Black women leading each on and off the court can’t be overstated. From Clarke’s progressive leadership to the undeniable talent of their players, the New York Liberty are a primary example of what happens when diversity is a priority at every level of the organization. And in a league where Black women players make up the majority of the roster, it’s imperative that their voices are usually not only heard, but given the opportunity to steer.

In a world where sports often set the tone for culture, the New York Liberty are proving that representation matters just as much at the top because it does on the field. Clarke’s leadership is a model for what the way forward for skilled sports can seem like—one where Black women aren’t just a part of the conversation, they’re leading it.