Off-White™ and The New York Liberty Combine Fashion and Sport in Groundbreaking Collaboration – Essence

Women’s sports are having a moment, and the most recent news confirms it: Off-White™ has been named the official curator of fashion and culture for the New York Liberty, a groundbreaking partnership between high fashion and women’s basketball.

As Liberty dominates the WNBA and seeks their first championship, this partnership couldn’t have come at a greater time. Given Off-White’s fame for setting trends and Liberty’s electrifying presence in the world of sports, this partnership is about greater than just basketball—it’s about culture, representation, and the long run of ladies in sports.

The multi-yr agreement, Off-White’s first collaboration with a U.S. sports team, will kick off with the revealing of a custom varsity jacket prior to Liberty’s playoff opener. Designed with the fierce harmony and unique brand aesthetic in mind, the jacket is the right mix of fashion and athleticism. But this partnership extends far beyond the court. Over the following few seasons, we will expect Off-White™ to release exclusive fashion capsules, host community-focused events and work with Liberty players to focus on key cultural moments like Women’s History Month, Black History Month and Pride.

This partnership is greater than only a win for Liberty and Off-White™—it’s an enormous step forward for girls’s basketball and women’s sports as an entire. The WNBA is having fun with a season of unprecedented growth, with viewership surging, arenas filling up and a roster of players becoming cultural icons in their very own right. From their glamorous pregame looks to their off-the-court activism, the WNBA’s players are redefining what it means to be an athlete. And the New York Liberty are on the forefront of this movement. Known for his or her fierce competition and ability to push boundaries, the Liberty turn heads each on and off the court.

“WNBA players are being embraced as style icons like never before, while also driving culture in ways never before imagined,” said New York Liberty General Manager Keia Clarke. It’s true—today’s WNBA stars are usually not only excelling in the sport, they’re also pushing boundaries in relation to fashion and culture. With this partnership, Off-White will help them proceed to thrive, pushing the boundaries of what athletes can do and the spaces they will occupy.

Off-White™ CEO Cristiano Fagnani expressed his excitement concerning the partnership, saying, “Sports is evolving and women are making history by owning it. We are thrilled to partner with this inspiring team and together create a space that doesn’t exist by pushing boundaries to create the future. For everyone.” His words echo the feelings felt across the sports and fashion communities—a partnership built on shared values ​​of empowerment, innovation, and disruption.

The timing of this partnership is especially significant. Both brands are at pivotal moments—Off-White™ is fresh off its New York Fashion Week debut and Liberty is gunning for its first WNBA title. Their collaboration heralds a brand new era where fashion, sports, and culture seamlessly intertwine, especially for Black female athletes who proceed to interrupt barriers and define their very own space in the world of sports.

As Liberty’s fan base grows and Off-White’s boundary-breaking designs proceed to push the boundaries, the probabilities for this collaboration are countless. It’s not only concerning the clothes, it’s about creating experiences that talk to the facility of representation. For Black women, this collaboration is one other reminder of how far we’ve come in the world of sports—and how far we will go when fashion, culture, and athletics intersect.