How Carnival Brought Joy Back to St. Lucia and the Caribbean After Hurricane Beryl

Hurricane Beryl was a big and destructive storm that struck the Caribbean in June and July. Forming as a tropical storm in late June, Beryl quickly strengthened right into a Category 2 hurricane because it moved westward across the Atlantic. In early July, it made landfall on several Caribbean islands, including Saint Lucia and Dominica, between July 2 and 4.

The hurricane’s strong winds, reaching 110 mph, and heavy rains caused severe flooding and landslides, particularly in Dominica, where many areas were rendered inaccessible by damaged roads and debris. The storm also led to widespread power outages and damage to infrastructure, including homes and public buildings.

In Saint Lucia, coastal areas experienced significant storm surge and flooding that destroyed businesses and disrupted every day life. As Beryl continued its path, it also affected parts of Puerto Rico and the northern Leeward Islands, exacerbating existing threats in those regions.

Hurricane Beryl was no match for the strength, perseverance and determination of the Caribbean people. Carnivals across the Caribbean went ahead as planned. From the Spice Mas in Grenada to the Carnival in St. Lucia, the spirit of celebration was unstoppable. Saint Lucia Tourism and Carnival participants spoke with BLACK ENTREPRENEURSHIP about your experiences.

“As the head of promoting in Saint Lucia Tourist authorities “Carnival played a key role in reviving the island’s spirit following Hurricane Beryl, especially given its effects felt throughout the region. The festival acted as a vibrant symbol of resilience and unity, bringing locals and tourists together in celebration. It provided a much-needed boost to the island’s economy and morale. National activities, private events, colourful parades and the energetic Dennery Segment and Soca music helped restore a sense of normalcy and joy, proving that even in the face of adversity, Lucian Carnival remains a source of strong cultural heritage and happiness,” said Jenelle Ernest, Head of Marketing at the Saint Lucia Tourism Authority.

She continued: “Carnival, to me, is so much more than just a festival; it is a profound expression of cultural identity and community spirit. It is a time when people come together to celebrate life, music and tradition in a way that transcends everyday concerns. The vibrant costumes, infectious rhythms and collective energy capture the essence of our shared heritage and joy. It is a reminder of the power of unity and the importance of celebrating our roots, which is both refreshing and deeply meaningful. Carnival is all about it – the culture, the people, the vibes.”

When asked how we are able to further enhance the profile of Saint Lucia Carnival and other events, she replied, “A series of ongoing efforts are needed to promote Saint Lucia Carnival and similar festivals across the Caribbean.”

She explained: “First, investing in high-quality marketing and branding campaigns to showcase the unique aspects of each Carnival is key. Building partnerships with international travel and tourism agencies, as well as celebrities and influencers, has helped us reach a wider audience. Finally, fostering collaboration between international Carnivals and Caribbean islands to create joint marketing strategies and shared events has helped to strengthen Saint Lucia’s appeal as a Carnival destination.”

Carnival enthusiast Mellisa Deandre has traveled the world attending carnivals from Brazil to Trinidad and Tobago. She explains, “One of the many reasons I love carnival is that it gives everyone, from lawyers to construction workers, a chance to let loose and enjoy beautiful music, people and culture. I travel with a group of people from both the Caribbean and beyond, who are doctors, entrepreneurs, politicians and more – who use carnivals as a way to take their minds off work and immerse themselves in something much bigger. Being here in St. Lucia was exactly what I needed after witnessing the devastation wrought by Beryl. Carnival is a celebration of freedom from oppression that everyone can enjoy!”

Between the vibrant and loving culture of Saint Lucia and Caribbean carnivals abroad, joy seems to be the theme. As the Caribbean islands proceed to grapple with climate change brought on by many larger nations, tourism officials and carnival enthusiasts agree on one thing: strengthening and protecting carnivals around the world is imperative to proceed bringing joy to the islands that deserve it most.