HBCU GO, an Allen Media Group Company, Announces Partnership with P&G

HBCU GO, an Allen Media Group company and leading media provider to the nation’s 107 Historically Black Colleges and Universities (HBCUs), and Procter & Gamble are joining forces to rejoice HBCU culture.

The partnership features a industrial campaign titled “THIS IS HOW WE HBCYOU” that may run through the 2024 football season. The partnership also includes the “2024 HBCU GO Sports Pre-Game Live Kick-Off Show,” the first-ever HBCU GO live on-campus show leading as much as the most important games of the season, including the Southern Heritage Classic on Saturday between Tennessee State and Arkansas Pine Bluff.

Eric Austin, Vice President of Global Marketing and Media Innovation at Procter & Gamble, said, “We strive to meet the unique needs of all consumers. Together with HBCU GO Allen Media Group, we are able to authentically connect and empower Black consumers—in their everyday lives, through great brand innovation at the right cultural moments.”

P&G’s #HowWeHBCYOU ad campaign, powered by AMG, highlights the importance of supporting HBCUs and their students to support their success and continued growth.

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The “2024 HBCU GO Sports Pre-Game Live Kick-Off Show,” hosted by Jasmine McKoy, former Carolina Panthers defensive end Tre Boston and HBCU Gameday’s Tolly Carr, will give fans of the 4 major HBCU football conferences live access to all of the interviews and game strategy, in addition to a taste of HBCU culture.

In addition to the Southern Classic on Saturday, the event schedule includes:

Oct. 12: Bethune Cookman vs. Alabama A&M, homecoming game;
Oct. 19: Arkansas Pine Bluff vs. Grambling State, return game;
Oct. 26: Jackson State vs. Bethune Cookman, homecoming game;
November 9: Mississippi Valley vs. Jackson State.

For more details about HBCU GO, visit HBCUGO.TV.