Childrenswear Brand Elle Olivia Partners With Michelle Obama ‘When We All Vote’ to Launch HerFuture Apparel

She is Oliviathe life-style company for confident girls and their mothers, recently unveiled a robust recent clothing collection, launched in collaboration with When all of us votea nationwide, nonpartisan voting initiative founded by former First Lady Michelle Obama. Through the initiative, Elle Olivia and When We All Vote revealed HerFuture collection, an inspiring fashion line that goals to unite families to actively take part in a democracy aimed toward protecting the longer term of our daughters.

Founded in 2022, She is Olivia is a way of life brand for confident girls and their moms. The brand truly embodies the vision that each little girl might be strong, confident and have the facility to dream big. Elle Olivia was created to empower girls to express themselves and see a world where anything is feasible. Each piece in the gathering has been fastidiously designed to support every girl’s big dreams and aspirations, ranging from a young age.

When We All Vote is a number one, national, nonpartisan initiative whose mission is to change the culture of voting and increase participation in every election by helping to close the racial and age gap. Founded by Michelle Obama, When We All Vote connects individuals, institutions, brands, and organizations to register recent voters nationwide and promote civic education for families and voters of all ages to construct an informed and engaged electorate for today and tomorrow. We empower our supporters and volunteers to take motion by voting, advocating for his or her rights, and holding their elected officials accountable.

Obama launched When We All Vote in 2018 and was joined by other co-chairs: Stephen Curry, Becky G, Selena Gomez, Tom Hanks, HER, Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington, and Rita Wilson.

“We’re thrilled to join forces with When We All Vote to bring this meaningful collection to life,” said Marty McDonald, CEO and founding father of Elle Olivia. “Our brand is rooted in more than just fashion; it’s about supporting inclusivity and empowering our daughters. Together with When We All Vote, we hope to inspire parents and families to use their voices and vote to pave the way for a brighter future.”

The HerFuture collection goals to mobilize parents and families to vote and advocate for a more inclusive and equitable society for generations to come. Featuring an assortment of inspiring sweatshirts for young girls and their moms, this collection makes a press release and makes an impression. Twenty-five percent of the proceeds from every sale will go directly to When We All Vote’s mission to increase voter turnout in every election.

“At When We All Vote, we know that our future depends on us, and we’re proud to partner with Elle Olivia to support the next generation of leaders,” said Beth Lynk, Executive Director of When We All Vote. “Making our voices heard and participating in our democracy is about our daughters, families, schools, and communities. The HerFuture collection reminds us to lead by example, make sure our communities are registered and ready to vote, and make a lasting impact.”

The HerFuture collection reflects the organization’s commitment to civic engagement and community outreach. As the election approaches, this initiative highlights the urgent need to protect the rights and opportunities of future generations. The campaign supports Elle Olivia’s mission to empower young girls and When We All Vote’s efforts to encourage participation within the vote.

The Elle Olivia x When We All Vote HerFuture collection is accessible on the Elle Olivia e-commerce site until September 27. To support the initiative and take a look at the gathering, visit Elle Olivia’s HerFuture campaign and follow @shopelleolivia on Instagram.