Coco Gauff earns a spot on the iconic Wheaties box

Coco Gauff is the latest athlete to endorse the “Breakfast of Champions.” Just one yr after winning the Grand Slam and weeks after her Olympic debut, classic cereal brand Wheaties is honoring Gauff with its first-ever limited-edition Wheaties box.

“At 20 years old, Coco Gauff is already showing the world that anything is possible when you dare to dream — the definition of a Wheaties champion,” said KC Glaser, senior manager of brand name experiences for Wheaties, in a press release. “We’re thrilled to recognize Coco as our newest Wheaties Champion amid her incredible season on the court and her ongoing activist work off the court.”

For greater than 100 years, the cereal brand has turn into known for celebrating athletes across a number of sports. Since honoring Olympian Jesse Owens, the first black athlete to grace a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams, Simone Biles and more. Gauff will similarly follow in the footsteps of LeBron James, with whom she shared flag-bearing duties for Team USA at the 2024 Paris Olympics.

In 2023, Gauff, who was 19 at the time, became the youngest person to win a Grand Slam title since Serena Williams won in 1999. Gauff currently has seven Women’s Tennis Association (WTA) singles titles and is the No. 2 singles player in the world. Gauff says her achievements are her biggest motivation as she continues to compete globally.

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Captivated by her determination, Gauff has attracted the attention of a variety of other iconic figures, including Michelle Obama, Spike Lee, Snoop Dogg and tennis icon Billie Jean King. In fact, King, a 39-time Grand Slam champion, will pass the torch to “Wheaties Champion” Gauff during US Open Fan Week on August 20. Celebrating Gauff’s debut with Wheaties and the next generation of tennis greatness, the pair also discussed their careers and experiences as athletes and activists.

“It’s an honor to be featured in another Wheaties box, especially as the legendary Billie Jean King passes on the historic title of ‘Wheaties Champion,’” Gauff added in a press release. “I’ve had so many role models in the sport that have helped guide my professional and personal journey, and I hope to continue to inspire the next generation to work hard and dream big, too.”

Gauff’s limited-edition Wheaties cereal can be available at major retailers for $6.19 starting this month.