Jay-Z Brings Sports Betting to 40/40 Club 2.0

Jay-Z’s renovated 40/40 Club at Fanatics Fest in New York was only a taste of plans for the club’s reopening in 2025.

On Friday, August 16, Jay-Z teamed up with Fanatics founder Michael Rubin to revamp his famous 40/40 Club, which closed its doors last summer. Tom Brady, Quavo, Travis Scott, Carmelo Anthony, Taylor Rooks, and more famous faces were readily available to help Jay-Z imagine what a brand new and improved 40/40 could appear to be.

“We always planned to open a new location,” said 40/40 Club Vice President of Operations Sheldon Robinson he said Us Weekly. “Finding the right location that makes sense for the brand is key and takes time.”

“We have narrowed it down to the last few options and are now in the negotiation phase.”

The newly renovated club will function an official sports betting point where guests could have the chance to place live bets while watching sporting events on site, reports Complex.

“We hope to sign a lease by the end of this year and start work. The idea is that we will have a club in 2025,” Robinson added.

Since closing the doors of the unique 40/40 Club last August, Jay-Z has been on a mission to reopen the venue that helped the hip-hop mogul display his business acumen as he began his transformation from rap star to business magnate. His longtime friend and former Roc-A-Fella artist Memphis Bleek was first to be revealed 40/40 reopening plans.

“Jay definitely wants this to be part of his legacy,” Robinson said, noting that Jay-Z was “very involved” in the method. The Roc Nation founder has been “in different places and meetings” as the brand new club approaches its reopening.

The Fanatics Fest 40/40 Club experience featured framed jerseys from the club’s archives, grand chandeliers, stadium seating, and premium beverages and food inspired by the unique 40/40 Club menu. The invite-only event felt like a “step back in time” to a “revamped” version of Jay-Z’s first flagship location.

Jay-Z first opened 40/40 in New York City in 2003 in New York City’s Flatiron District. After referencing the club in his 2003 hit “Dirt Off Your Shoulder”, the rapper opened additional locations in Atlantic City in 2005, Las Vegas in 2007, Barclays Center in Brooklyn in 2012, and at Hartsfield–Jackson Atlanta International Airport in 2014. The Atlantic City and Las Vegas locations were the primary to close before the flagship New York City location closed in August 2023 with plans to reopen in a brand new location.