Lisa Price on How the Oprah Effect Changed Her Business

There was nothing like being on “The Oprah Winfrey Show.” When she had her day by day show, Oprah was changing lives daily. Everyone trusted her recommendations, so almost every small business that her fans mentioned went bust. So every small business dreamed of being mentioned by Oprah. One day, Lisa Price and Carol’s Daughter were going to be mentioned in Oprah Magazine—a secondary fan resource that got here after the TV show—but after a photoshoot, the idea fell through. Price was disenchanted. Her probability to be mentioned by Oprah had gone. But little did she know that disappointment was a stepping stone to a much greater opportunity.

A yr later, in 2002, Oprah’s team called back. They invited Price to look on the show. Her lifelong dream got here true. She sat on set, talking about Carol’s Daughter with Oprah in front of several million ardent fans. It was a unprecedented opportunity, however it got here with its own challenges. During the segment, Oprah said she loved Carol’s Daughter foot cream. Carol’s Daughter did not have foot cream at the time. They had foot lotion and foot butter, but no cream. That opportunity led to an issue. Oprah’s fans flocked to Carol’s Daughter’s website searching for foot cream. Their website collapsed under the weight of Oprah’s giant team showing up to point out their love for Carol’s Daughter.

The brand quickly pivoted and launched a foot cream, and all of it worked out well, but you’ve gotten to watch out what you want for—you may find yourself on Oprah with more orders than you may handle. You also need to be patient with disappointments, because when one door closes, one other opens. You just have to search out it.

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