The 2nd Annual African American Franchising Symposium Will Be Held in August in the Dallas Metro Area –

Franchise gameThe first and only African American Franchising Symposium and Expo in the U.S. will probably be held on Friday, August 16, 2024 in Plano, Texas.

The event, hosted by The Franchise Player Tarji Carter, marketing expert Dessie Brown Jr. and brand consultant Daylon Goff, will probably be held at the Yum! Restaurants International Corporate Campus from 8 a.m. to five p.m. CST. The symposium goals to bring together industry experts and leaders to debate the secrets to success, challenges and opportunities in franchising.

The theme of this yr’s event is

BLACK ENTERPRISE covered the inaugural symposium in 2023. This yr, Tarji Carter, event organizer and founder Franchise Playeris predicting a fair higher event than last yr. In 2024, The Franchise Game will step up the pace, inviting experts to delve into franchise law, operational efficiency, and the ins and outs of shopping for an existing restaurant. Additionally, it is going to address how recent changes in DEI laws impact corporate roles for underrepresented groups and why owning a franchise is a critical step toward economic empowerment for our community.

“As we enter our second year of hosting this expo, we continue to strive to attract multi-unit franchisees, owner/operators, potential investors, athletes, artists and industry influencers,” says Carter, who has worked with a few of the world’s most delicious brands, including Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers and Bojangles’. “We aim to increase franchise ownership and wealth in the African-American community by providing education, resources and opportunities for aspiring franchisees and small business owners.”

The day will begin with a welcome James Fripp (). This will result in discussions with industry giants, including Rachel Proctor (ANDAndre Walters (), Aicha Bascaro (), Tanya Nebo (), Dominique Maddox (), Shawn Caric (), Pam Gore (), Maureen DeStefano () and Driver alone, on behalf of .

Roland Parrish) will probably be Guest of honor for this yr.

As the fair takes place during Black Business Month, The Franchise Game will even feature sessions with franchisees, attorneys, business development specialists and operations managers. A Day in the Life of a Franchisee (where participants will give you the chance to learn from the best multi-unit franchisees in the industry), Talk to my lawyer! (where participants will study legal rights and obligations from franchising lawyers), Recipe for Success – Identifying the Ideal Franchisee (where top representatives from leading franchise brands will share their knowledge on what makes a perfect franchisee candidate), From One to Many: Mastering Multifamily Ownership (where experienced franchisees will provide detailed insight into going from brand franchisee training to the essential skills you could learn on your individual to attain exponential growth), Taste of Ownership: Acquiring a Restaurant Franchise (detailed session on evaluating potential purchases) and Franchising Freedom: Embracing Opportunities in the Face of DEI Challenges (exploring the urgent need for marginalized groups to enter the franchise system amid growing threats to diversity, equity, and inclusion (DEI) laws).

“This event is for anyone who wants to learn more about franchising,” Carter adds. “Whether you’re a newbie just looking to get your foot in the door or a current franchisee looking to expand into a multi-unit franchise or diversify your portfolio.”

Sponsors include Inspire brands, American Franchise Academy, NeboLaw, GoTo Foods, AND Ben and Jerry.

The Franchise Game will even host a VIP reception prior to the Symposium & Trade Show on Thursday, August 15, 2024 in Frisco, Texas.

To purchase tickets or for more information, please visit www.thefranchiseplayer.com/tfg.