Will.i.am presents an AI-generated host at the Cannes Film Festival

With the advent of artificial intelligence (AI) in film, social media and music, The Black Eyed Peas Will.i.am featured an AI-generated Black woman named Felicia on his SiriusXM show.

Music producer he spoke about using technology to create a host during a conversation with a journalist at the Journal House during the Cannes Lions International Festival of Creativity. Will.i.am told the audience how vital it’s to diversify the voices that currently occupy the AI ​​space.

Felicia also “spoke” to the audience.

“Now that we’re talking about artificial intelligence, it is incredibly vital that we delve into the real situation. Representation, empowerment and breaking down barriers in technology. Because let’s face it, you will not see lots of our faces if we do not get entangled and steer this ship,” Felicia commented.

Will.i.am stressed how vital it’s that the technology doesn’t sound robotic and that it must be expanded to represent the different cultures, nationalities and other countries where AI technology is used.

“When it comes to artificial intelligence, you will have super-corporate librarians. And so, since people won’t engage with agents from the communities I come from, they will now have to change the way they speak. AI will now sound like another colonial interpretation that intelligence doesn’t sound like someone from the Bronx (NY) or like someone from Atlanta (GA) and doesn’t think like someone from a favela in Rio de Janeiro (Brazil) or Colombia or Puerto Rico or Dominican Republic. Why can’t they sound, feel, and understand our trials and tribulations? And who will program this data? Who is programming it to make sure it understands us?”

Will.i.am also discussed how he would love to include AI more into his music. He stated that he doesn’t give attention to working with artists, but on creating them. He desires to work with AI programmers to supply music for an AI-generated artist.