‘Verzuz’ Will Return After Swizz Beatz, Timbaland Establishes New Distribution Partnership With X

LOS ANGELES (AP) – Swizz Beatz and Timbaland are bringing back the “Verzuz” series with a serious latest platform where viewers can watch musicians battle it out song-for-song.

The legendary producers announced Wednesday that Verzuz has cemented an exclusive independent distribution partnership with the social networking site X.

Swizz Beatz said he’s looking forward to a brand new chapter for Verzuz, which has turn into popular throughout the coronavirus pandemic.

“Not only are we excited to have Verzuz at X, we are thrilled to have the opportunity to help X build the greatest entertainment company in the world,” he said in a press release, before thanking several X executives, including owner Elon Musk, for believing of their vision. “We can’t wait to get back to work.”

The two firms have entered right into a “mutually beneficial alliance” wherein Swizz Beatz and Timbaland retain full ownership and artistic control, while X receives exclusive distribution rights.

Timbaland said he is worked up to grow viewership through X, which has greater than 300 million monthly energetic users. Viewers will give you the chance to look at “Verzuz” without cost.

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“Our goal has always been to bring Verzuz to the world, which we can now do better than ever,” he said.

“Verzuz” was created in 2020 after a friendly competition between Swizz Beatz and Timbaland on social media to entertain fans returning home throughout the pandemic. However, their platform eventually evolved right into a place where music’s biggest stars competed against one another in the identical way.

The series has grown from a cutting-edge event to a mixture of music’s past and present. It began on Instagram Live with personal battles in front of an audience.

Some of essentially the most epic battles include John Legend vs. Alicia Keys, Erykah Badu vs. Jill Scott, Gladys Knight vs. Patti LaBelle, Gucci Mane vs. Jeezy, Brandy vs. Monica, and Snoop Dogg vs. DMX. April’s battle between Babyface vs. Teddy Riley ended abruptly because of sound issues, but ended on a unique night.

The series was acquired by Triller in 2021, but Swizz Beatz and Timbaland sued the social video platform company for breach of contract. The producers settled with Triller in 2022.

“Our platform is at the forefront of innovation, and Verzuz defines the essence of innovative content,” said X CEO Linda Yaccarino. “As we continue to partner with the most exciting voices to bring you X amount of premium content, there is no better fit than this series.”