Zendaya signs a multi-year partnership with sportswear brand On

After playing a tennis player within the recent film “Challengers,” Zendaya is showcasing her passion for exercise off-screen in a recent collaboration with the brand. Recently, the actress signed a long-term cooperation with sportswear brand Onto assist the corporate rethink product collections and artistic campaigns and drive meaningful conversations around movement and well-being.

“It’s no secret that I’ve been a huge fan of On for a very long time. I at all times wear them on set, while traveling, rehearsing or running with my dog. So it’s a full-circle moment to officially announce this collaboration,” Zendaya said in a press release.

Over the course of her profession, Zendaya has change into not only an award-winning actress, but additionally a fashion icon. With the support of her longtime stylist and image architect, Law Roach, the star has transformed herself into a sartorial “It Girl,” using fashion to emphasise her appreciation for storytelling. She was one in every of the co-chairs of the 2024 Met Gala, commonly referred to as “the biggest evening in fashion”. Now the “Challengers” star will bring her intended style to On to collaborate on future collections designed with sports, on a regular basis movement and lifestyle in mind.

“We are huge admirers of Zendaya’s ability to inspire a generation and dream big,” David Allemann, co-founder of On, added in a statement. “We can’t imagine a better partner to help us grow, evolve and connect with people around the world than Zendaya.”

Just because the brand highly values ​​Zendaya, the actress also appreciates the sportswear brand that, in response to her, inspired her to collaborate. Fashion. After meeting On by Loewe creative director and “Challengers” costume designer Jonathan Anderson, Zendaya’s relationship with the brand developed organically.

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“As I get older, I want to be more conscious about what I want to do with my time and the brands I work with,” said 27-year-old Zendaya. “I used to be approached by similar sports brands and no matter any of them, I just felt open and caring (within the case of On). They are already doing this work – I needn’t tell them to make it more inclusive and meaningful – they’re already doing it. Inspires me; I need to support what they’re doing.”

Falling in love with the brand’s sustainable approach to sports, the “Euphoria” star said she also appreciates On’s commitment to creating a social impact by working with non-profit organizations resembling WalkGoodLABlack and Brown-led wellness organization founded by Sheryl Lee’s children Ralph, Etienne and Ivy Coco Maurice to advertise healing and community through yoga classes, guided meditations, hikes, running clubs and more.

To kick off the collaboration, Zendaya appeared in On’s “Dream Together” campaign. IN creative short filmcollaborators show “how sport and movement can connect people from different backgrounds”, which the brand says is particularly vital ahead of the 2024 Paris Olympics.

“I am so grateful to the people around me for getting me to where I am today, and this film acknowledges and celebrates those who support and uplift us every day,” Zendaya explained in a press release. “I think that sense of collaboration and inclusivity shows in what we have created.”

The actress said she was excited to collaborate with the brand known primarily for her “On Cloud” sneakers.to create recent, sustainable clothing collections.

“People don’t really know that much about clothes… I’m so glad I can help,” Zendaya said Fashion. “I don’t want to just create things for the sake of it and add to what’s already there – I like that they’re using all the science available to make it sustainable.”

Discover Zendaya Edit now on on.com.