Kevin Hart appears with his daughter in the Chase Freedom campaign

In a fresh and accessible approach, Chase Freedom presented the “Family Huddle” video series featuring comedian Kevin Hart and his daughter Heaven to advertise the Chase Freedom Rise bank card and foster financial literacy amongst young viewers.

The father-daughter duo candidly navigates key financial issues, akin to their inaugural Heaven bank card experience, and elegantly manages bill payments throughout their college journey. The videos are broadcast day by day on Chase’s official Freedom Rise bank card website and addresses financial issues and challenges. Inaugural episode, shared on Hart’s Instagram, offers candid insight into their conversation after Heaven boasts about dorm purchases made with her debit card, prompting Hart to tell her about her good credit habits. The second video discusses Heaven’s “sneaky spending,” which sparks a discussion about liability, followed by the third video, which discusses how payments are handled.

“Despite Kevin’s wealth, he always emphasizes how important it is for his children to follow their own path,” Chase stated online. According to the company, the Freedom Rise card offers credit newbies a path to financial empowerment by allowing them to construct their credit profile while earning 1.5% money back on all purchases, with no annual fee. The card comes with the powerful Credit Journey tool, making it easy to trace your credit rating and supply insight into contributing aspects.

The campaign, produced by Hart’s entertainment company, Hartbeat, highlights the critical importance of early financial education and the responsible use of bank cards. By establishing a partnership along with Hart, who noted that he has been a Chase Freedom partner since 2019, and Heaven, the company has expanded its reach by sharing the power of money back with Americans.

Last yr, Hart teamed up with NBA luminary Stephen Curry to seamlessly mix their passion for basketball and prize money, culminating in the October 2023 campaign for the Chase Freedom Unlimited card.