Entertainment
Wilglory Tanjong releases the “Beyoncé-approved” Anima Iris bag.
Wilglory Tanjong’s luxury handbag brand Anima Iris has once more gained Beyoncé’s stamp of approval.
The Grammy-winning superstar showed off one among Tanjong’s outfits in several photos on Instagram, confidently posing at Coachella with an adjunct that complemented her casual yet stylish outfit.
The designer who created the bag especially for Beyoncé was excited announced the sighting on Anima Iris’s Instagram, stating: “ANIMA IRIS IS APPROVED BY BEYONCÉ… AGAIN!!”
The words accompanied Beyoncé’s reposts as she held tight to Tanjong’s accessory, which combined a Willie Nelson T-shirt, denim shorts with platform shoes and an American flag-print jacket.
On May 8, Tanjong delighted fans by revealing that they might have the same bag. “I know you’re all going to ask, so YES, I’m releasing the bag we made just for Bey and I’m calling it the Cowboy Carter ZAZA,” she wrote.
The launch of the Tanjong handbag collection in 2020 attracted the attention of hundreds of social media users and fashionistas. The designer continued her MBA in 2022 and has already earned over $700,000 in the two years since her debut in February 2020. BLACK ENTERPRISES she noted that it generates greater than $100,000 monthly, with projected earnings of greater than $5 million by 2023.
Tanjong previously explained her motivation to CNBC: “I noticed there was a major gap in the market… Women of color, and particularly Black women, have all the time been omitted of the luxury narrative. Building a brand that brings these women together and at the same time introducing African culture into the global landscape It was like a bingo moment for me.”
She added: “For so long, Black people have really defined culture in America, but I’ve never really been able to capitalize on that… It’s great to see that so many Black creators are finally able to actually build their companies and grow their businesses and to provide people with opportunities other than those we usually had, which actually excluded us.”
The Beyoncé-approved Tanjong bag is available online for $450. The mini foldable handbag is fabricated from 100% leather and includes an interior pocket and a shoulder strap.