The Biden-Harris campaign is hiring a former staffer in a bid to repeat its 2020 victory among Black voters

The Biden-Harris 2024 re-election campaign is turning to a former staffer for President Joe Biden’s 2020 operation to lead its efforts to amplify Black votes.

Fulks added: “Our campaign continues to invest more frequently and more aggressively than any re-election campaign in history to reach Black voters and ensure they are aware of all the promises the President and Vice President have made and kept to the Black community.”

Despite the achievements touted by the Biden-Harris White House, several polls show that some Black Americans imagine the president and vp have failed to keep their 2020 campaign guarantees, and fewer Black voters say they support their re-election than the 92% who voted for them. Presumptive GOP nominee Donald Trump’s presidential campaign aimed to reach out to the Black community in hopes of narrowing President Biden’s 2020 electoral margins.

The Biden-Harris campaign hopes Baker will help them recreate their historic victory nearly 4 years ago. He also becomes at the least the fourth black man to join the campaign’s senior staff, which incorporates Fulks, former U.S. Rep. Cedric Richmond, a senior adviser, and Michael Tyler, the campaign’s communications director.

Baker was hired days after Biden-Harris announced a $14 million ad campaign featuring “seven characters dedicated” to Black, Latino and Asian American, Native Hawaiian and Pacific Islander communities in key battleground states. In March, the campaign committed $30 million to a six-week paid media campaign to “help solidify voters’ choice in the general election” between President Biden and Trump.

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