Black people play golf too, and these Black-owned brands are built with the golf course in mind

While Zendaya’s latest film “Challengers” has inspired some to choose up a tennis racket (or not less than some white tennis players), increasingly warmer weather and sunny days have others able to take a swing on the golf course. Whether you propose to choose up a racket or a golf club, the trend of the season is preppy athleisure.

GolfEastside, Black-owned lifestyle golf brand helps golfers and non-golfers alike capitalize on this trend. The brand, known primarily for menswear, this week expanded its mission to diversify the world of golf to incorporate womenswear.

“Since the beginning of our business, women have been buying Eastside Golf items for themselves and asking us when we will enter the women’s category,” said Olajuwon Ajanaku, co-founder and creative director of Eastside Golf Women’s on a regular basis clothing. “But we didn’t want to ‘shrink and change color’ of our existing products; We wanted to create something authentic and thoughtful. That’s why we’ve dedicated additional resources to employ designers with extensive womenswear knowledge to create pieces that are both fashionable and functional, while also being at home on the street or in the club.”

The 20-plus-piece collection includes items starting from tracksuits and trousers to cropped t-shirts, polo shirts, dresses, etc. Based on women’s insights from the Masters tournament, Eastside Golf created comfortable clothing and designed satin-lined hats to suit different hairstyles and textures.

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“We are serving women who have not been served by golf clothing brands in the way they deserve – they do not have the same clothing choices as men, even though they constitute a significant and growing part of the golfing community,” added the brand’s co-founder, Earl Cooper . “We are extremely proud of the collection and hope to attract women who are looking for golf clothing that is not only functional, but fashionable and gives them confidence, allowing them to be their authentic selves on and off the golf course.”

Just as Eastside Golf strives to create pieces that suit every lifestyle, Tiger Woods’ latest business enterprise hopes to do the same. Inspired by the signature red shirt that Woods wore throughout his profession, the skilled golfer’s “athluxury” brand, Red sun dayoffers “performance apparel for those who share our passion for the game and love of competition – in golf and in life.”

“Every detail has been carefully designed, putting the athlete first at every step, resulting in a collection that exceeds the highest standards,” said Woods, per Women’s on a regular basis clothing. “I have personally loved wearing these products and am ready to see our brand proudly embraced around the world.”

The launch of the latest brands follows the end of Woods’ 27-year partnership with Nike in January 2024.
“This is me. I wear red on Sundays, every stripe (in the logo) means something,” Woods said, discussing the launch and the brand’s style. for a fast company. “This is the right time in my life… to be able to create my own brand, something that I live and breathe, that is authentic and inspiring.”