TechCrunch Minute: Spotify’s paywall move to lyrics puts pressure on free users

Spotify’s slow move to put song lyrics behind a wall of paid services on its music service is as popular as you’d expect. The exact details of the update are still evolving, but at this point we are able to say that Spotify has a brand new feature up its sleeve that goals to encourage free users to upgrade to its paid service.

What’s behind the movement is more vital than what it’s. Sure, it’s a little bit weird that Spotify would want to put publicly available information on the Internet behind a paywall, but the corporate is in a little bit of a bind today. With an early start and attractive pricing, Spotify is big. It does billions in revenuesand helped shake up the music industry for good.

That said, it largely offers paid access to other people’s music. Other firms do the identical. Apple is one in all them. This means Spotify’s pricing power is modest at best. Features just like the annual music review are nice, but they do not allow Spotify to charge more for a mostly music service than, say, Apple Music.

However, since Spotify makes so way more from its paid accounts than from its free users, it might try to get them to upgrade. And there are only so many knobs you may turn. So behind the paywall are the texts. For those of us who already pay, this will not be an issue. However, budget conscious people may feel that their current service is deteriorating for no reason they’ll understand. As long as some people convert to paying users, Spotify will endure the complaints. I want gross profit.