How to turn content into customers

Whether you would like to promote your services or sell tickets to an event, creating worthwhile content is one in all the fastest ways to attract customers. People now not want to be sold to – they need to engage in meaningful conversation. So from creating snackable content for Instagram or TikTok to publishing Videos on youtube or blog posts about your website or platforms – consider your content as a way to showcase your expertise, construct trust with potential customers, and persuade them to put money into your services without being pushy.

Here are five ways to turn your content into customers.

Write an article that solves your audience’s problem and include your caption.

The article must be related to the product, service or event you would like to promote. At the top of your article, include a headline of two or three sentences. Byline is a possibility to present your knowledge and turn the reader into a customer. However, this shouldn’t be overly promotional. Include not less than two of the next: (a) event details, (b) unique value proposition, and (c) a link to your website and social media sites.

Introduce yourself along with your unique value proposition.

For example, should you run a weekly Instagram or TikTok, start each video with a 10-second UVP—a press release describing the way you solve your customer’s problems and what sets you aside from the competition. A great rule of thumb is to give attention to how you’ll be able to make your customers’ lives easier and the outcomes they’ll expect from working with you.

Create a content update related to the subject of your blog post.

A content update is additional material that gives the reader with additional content in exchange for his or her email address. Examples of opt-in include a guide with steps, suggestions, and advice related to your content, a sheet or template that helps the reader apply what they read in your blog post, an invite to a webinar related to a subject, or a call to motion to be notified in regards to the next article from a related series. Once you’ve gotten a reader’s email address, you’ll be able to contact them directly about upcoming sales or events related to what you are promoting.

Create a challenge that focuses on how to help your audience overcome a standard problem.

In addition to engaging your audience, constructing a community of like-minded people, and growing your email list, challenges provide an incredible opportunity to showcase an upcoming service or product event and encourage potential customers to make a purchase order. Typically, challenges last five, seven and 21 days. Examples include a 5-day meditation and mindfulness challenge, a 21-day goal setting and motion challenge, or a 21-day workout challenge.

Organize a free webinar related to your services or products.

Let’s say you intend to sell your online course inside 20 days. You can host a free 30-minute webinar covering one topic out of your course, after which wrap up the webinar by informing your audience about your upcoming paid course.

Host a weekly, free LIVE video training on Facebook or Instagram leading up to your event.

Typically, you’ll be able to focus your free training on audience challenges, barriers to audience participation, common mistakes made on the trail to success, and why your topic is significant.

Post your “sales pitch” on all of your social media profiles and include a direct link to your landing sales page.

You can use services like MailChimp (free, but with sales restrictions) and LeadPages (monthly fee required, but tons of options for selling, embedding videos, and linking to Facebook ads).