Amazon is launching a new grocery delivery subscription in the US

Amazon today announced that it has launched a new grocery delivery subscription for Prime members and customers with an EBT (electronic advantages transfer) card in the U.S. when you live in one in every of 3,500 eligible cities and towns.

Last 12 months, the company began testing grocery delivery in three locations: Denver, Colorado; Sacramento, California; and Columbus, Ohio. The subscription costs $9.99 per thirty days for Amazon Prime users and $4.99 per thirty days for EBT cardholders registered with Amazon.

Subscribers receive free delivery on grocery orders over $35 at Amazon Fresh, Whole Foods Market and other local grocery and specialty stores – resembling Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express and Mission Wine & Spirit — on Amazon’s website. Users will receive a 30-day free trial before making a payment.

The subscription provides one-hour delivery windows at no additional cost, unlimited 30-minute pickup for orders of any size, and priority access to recurring reservations for weekly groceries, too.

The company noted that the subscription “pays for itself” when you place an order even once a month from Amazon Fresh or Whole Foods Market for a total order value of lower than $50.

Amazon’s new grocery delivery plan is competitive WalmartPlus, which costs $12.95 per thirty days or $98 per 12 months. It also has a purpose a free grocery delivery plan that costs $99 a 12 months. Both of those plans have the same minimum order limit as Amazon’s grocery subscription plan.

Earlier this month, Amazon removed the “Just Walk Out” technology from its own store – this feature allowed users to exit without a formal checkout process. Instead it switches to his Dash cartthat may scan products as customers add them to their physical cart.