Ecosia launches cross-platform browser, launches affiliate link program

Tree planting search engine Ecosia today launched a brand new cross-platform browser to expand its online reach.

The recent browser, available for Mac, Windows, iOS and Android, relies on Chromium. Therefore, there will not be many differences in features from Chrome. The company sees this as thing because people could also be tempted to change platforms without giving up their routine web browsing. However, you may customize your landing page and take away sections – equivalent to hottest sites or climate impact – that do not fit your taste.

Image credits: Ecology

Michael Metcalf, chief product officer at Ecosia, told TechCrunch on a call that the corporate built the browser to expand its sustainable presence.

“The main reason we’re building the browser is because we want to reach where our users are and start expanding our reach to where they can be sustainable. “Right now, our main use is search, but we want to expand to browsing,” Metcalf said.

With the launch of the brand new browser, Ecosia can be launching an affiliate purchasing program. Users will see links to shopping sites equivalent to Amazon, eBay and Decathlon within the sponsored links section.

The company said that each one money earned from partner revenues will go towards planting trees and supporting other green projects. With such a investment, Ecosia has committed to generating 25 Wh of unpolluted energy per user every single day they browse.

Metcalf said that while the corporate promotes lower consumption, it’s aware that folks make frequent purchases, and thru the affiliate program they’ve a likelihood to return the favor.

In the long run, the corporate wants to enhance the affiliate shopping interface, integrate your AI chatbotand add more customizations to your browser.

It’s difficult to ask people to change browsers, so the corporate intends to initially goal its current user base of 20 million, together with marketing to regular, green users. The company said it was pleased with the retention rate in early beta testing. However, there is no such thing as a data on whether a user switching to the corporate’s browser had any impact on Ecosia search volume.

Ecosia has made several structural changes within the search engine last yr. After years of using Bing as its sole search provider, the corporate began experimenting with Google Search in markets equivalent to Canada, New Zealand, Brazil and the Philippines. The company uses System1, which syndicates search results from Microsoft Bing, Startpage and Info.com in other locations.

Earlier this yr, Ecosia also passed its planting limit over 200 million trees in 95,000 locations around the globe.