Business and Finance
Rick Fox fights climate change with green concrete
Many aspects contribute to climate change, including the cement utilized in construction projects. That’s why NBA champion Rick Fox is fully committed to his green concrete startup, Partanna Global Inc.
When he isn’t acting on-screen, acting as an e-sports director or ambassador for the Bahamas, the previous Laker is busy with his Bahamas-based concrete company. Thanks to Partanna Global, the Fox team is tough at work exchange cement using your individual mixture consists of blast furnace slag from steel production, Bloomberg reports.
Materials akin to volcanic ash are combined with brine, a liquid waste produced from plants or crushed rocks, to soak up carbon dioxide. Unlike most cement, Partanna’s process eliminates the burning of fossil fuels or equivalent emissions from cooking limestone.
In the production of cement responsible for about 6% of total carbon dioxide emissionsPartanna is certainly one of dozens of competing corporations attempting to do that reinvent global concrete industry it’s estimated that by 2030 this value might be almost USD 1 trillion.
“We have a formula that will change the world for the better,” Fox said. “Focus on this. It’s a star, right?”
A Hollywood publicist and Fox’s talent manager introduced him to the thought of concrete that breathes like a tree.
“I thought to myself, ‘Concrete that behaves like a tree? How does this even work?” – Fox recalls. “I walk around Wilshire daily and I see trees tearing out of the sidewalk along with the concrete. They really do not get along. It didn’t make sense to me.”
After trial, error and research, Partanna Global launched in 2021. The startup plans to construct 29 more homes within the Bahamas and bigger projects outside the Caribbean country.
Fox hopes to change the attitude of construction corporations that wish to hold off on going green until 2050. ‘We haven’t got time’ – Fox he said in January. “If you think you have until 2050 to be sustainable, you are not under pressure.”
“You don’t feel the heat like in Caribbean countries,” he added. “They set their sights very far. The Bahamas has until 2050. The beach I grew up on is no longer a beach.”