Nike faces backlash after revealing its Olympic uniform

Following last week’s Nike Air event in Paris, social media users shared their thoughts on the Olympic track and field uniforms on display.

Last week, Nike gave the general public a preview of the Olympic uniforms that can be worn this summer. The Nike Air event in Paris, which was a preview of the Olympic Games and a presentation of the newest Nike technology, reopened the discussion about controversial decisions made by skilled athletes, especially in track and field.

During the event, Nike presented men’s and girls’s uniforms for various sports disciplines. However, the track and field uniform caught most individuals’s attention since the women’s design contains a high-cut bodysuit on the hips. Meanwhile, the lads’s uniform consisted of mid-thigh compression shorts and an undershirt. In light of the reveal, social media users expressed outrage on the design decisions.

“What man designed the feminine cut?” one user commented below Faster Mag Instagram post about recent uniforms – reports the New York Times.

“I hope USATF pays for bikini waxing,” one other commenter added.

Among social media users sharing their opinions, Olympians corresponding to Queen Harrison Claye and Femita Ayanbeku joined the conversation. When Claye joked that the European Wax Center should develop into an Olympic sponsor for this reason uniform design, Ayanbeku commented: “It’s obviously a joke.”

“Sorry, but show me one WNBA or NWSL team that would enthusiastically support this kit. It’s for Olympic track and field,” said champion runner Lauren Fleshman in Instagram post. “Professional athletes should be able to compete without sacrificing brain space to constant pubic vigilance or the mental gymnastics of exposing every sensitive part of their body. Women’s kits should be about performance, mental and physical. If this outfit actually had a beneficial effect on physical performance, men would wear it.”

While the mannequins on the Nike Air event showed off bodysuit-style sweatsuits, stars like Sha’Carri Richardson created one other variation of the ladies’s sweatsuit that included compression shorts. According to Nike press releaseathletes can pick from “nearly 50 unique pieces of track and field apparel for men and girls and over a dozen event-specific competition styles” that suit their personal style and comfort.

“Nike has designed its Paris 2024 track and field uniforms to supply athletes a big selection of silhouettes to suit a wide range of sports, body types and sizes, with an emphasis on performance and maximum breathability,” said John Hoke, Nike’s chief innovation officer, in a press release. statement.

“By collaborating directly with athletes at every step of the design process, Nike designed apparel to suit a wide range of body types and magnificence preferences, and provided real-time feedback throughout the product development lifecycle.”

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