Levi’s jeans skyrocket as shares surge thanks to Beyoncé’s new song

Once again, Beyoncé significantly influences fashion trends. After the song “Levi’s Jeans” from her new album, the shares of the Levi’s brand increased by 20%.

announced shares price increase On April 4, influenced by Beyoncé’s mention of the American brand. The track, which featured Post Malone, dropped together with the remainder of the album on March 29. However, the success of this particular song spilled over into the style industry.

Following the news, Levi’s CEO Michelle Gass expressed how this Queen Bey “moment” impacted her business.

“I would just say that denim is having a moment and Levi’s is having a moment globally,” Gass said. “One of the things that is really necessary in regards to the Levi’s brand, which we’re putting numerous emphasis on and investing in, is ensuring that the Levi’s brand stays at the middle of the culture. And I do not think there’s any higher proof than the undeniable fact that someone like Beyoncé, who’s a culture shaper, actually named a song after us.”

Furthermore, Levi’s also modified its Instagram name to “Levii’s” to further highlight Beyoncé’s appreciation for her brand. The company also continues to collaborate with Black artists and expand its iconic denim collection. They recently collaborated with Parisian rapper Jewel Usain for his performance Colors.

Beyoncé’s “Cowboy Carter” pays homage to the Black influence in country music. The album accommodates 27 tracks, plus additional songs by Dolly Parton and Miley Cyrus. Her song “Blackbiird” also showcased future black female country singers.

This can also be not the primary time a pop star stopped the world outside of music. Following her request for a silver outfit on her Renaissance World Tour, sales of glitter outfits boosted small business sales. With rumors of a Cowboy Carter Tour swirling over fans, it isn’t yet known how Beyoncé will proceed to promote country-inspired outfits.