Nicki Minaj Suspends LOCI Website Over New Shoes

Hip-hop star Nicki Minaj is making waves in the style industry with the discharge of her latest collaboration with Black-owned vegan shoe and clothing brand LøCI. The initial release of her sneaker collection reportedly caused the web site to crash as a consequence of a 3,500% increase in website traffic on March 29.

Minaj announced launching her sneaker brand on Instagram. She has teamed up with renowned brand LøCI to release 11 different designs, set to be fully released on April 12.

She captioned the post: “4/12 = 11 new pairs of my OWN sneakers. 11 completely different designs to choose from. An absolute dream come true. I can’t wait for you to see my first collection!!!! Link in bio to REGISTER NOW”

“Thank you to my team for helping me make this dream come true. This just isn’t sponsorship. I’m the owner and partner. We will show you the primary complete collection on 4/12. I really like you BARBZ. THANK YOU.”

The overwhelming popularity of the initial release has drawn attention to Minaj’s devoted fans and the way in which they’ve been showing up in droves for the “Pink Friday” rapper.

As reported by , this is not Minaj’s first time getting involved in non-music-related products, as she has collaborated with perfume, clothing, and even tech brands up to now. However, within the LøCI sneaker collection, Minaj combined her daring style with the brand’s consistent commitment to sustainable clothing.

The sneaker collection is complete made fabricated from vegan bio-material, allowing Minaj’s iconic look to shine.

LøCI described: “Nicki has meticulously created a collection that combines street aesthetics with high-fashion chic. This exclusive drop embodies Nicki’s bold and vibrant style.”

Loci CEO Emmanuel Eribo said: “Collaborating with Nicki is a humbling moment for all of us. Nicki Minaj’s faith in us as an owner and her determination to raise our brand on a worldwide scale is a testament to our shared vision of difficult convention and making a big impact.

LøCI is a well known British brand that has achieved great success within the United States due to its innovations in sustainable clothing production.