LinkedIn is experimenting with a TikTok-like video feed on its app

LinkedIn is testing a recent short video channel resembling TikTok, the corporate confirmed to TechCrunch on Wednesday. With this recent test, LinkedIn joins many other popular apps which have launched their very own short-form video channels in response to TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix.

First there was feeding Spotted by Austin Null, director of strategy on the McKinney influencer agency. Null posted a short demo on LinkedIn showcasing the brand new channel, which might be present in the app’s navigation bar in the brand new “Video” tab. When you tap the brand new Video button, you may be taken to a vertical feed of short videos you could scroll through. You can just like the video, leave a comment or share it with others. The company didn’t provide details on how the channel determines which videos to indicate to users.

The recent addition is just like the vertical, short-form video feeds you may see in other apps, but while these feeds cover a number of content from comedy to cooking videos, the LinkedIn feed is obviously focused on careers and professionalism. While it has all the time been possible to post videos on LinkedIn, the brand new dedicated channel goals to extend engagement and discovery on the platform by showcasing short videos that folks can quickly skim through.

MicrosoftLinkedIn, owned by LinkedIn, says that videos have gotten one in every of the popular formats for users to learn from professionals and experts, so it is testing a recent way for users to find relevant videos. This feature is in early testing, so most individuals won’t have access to it yet.

The launch of the brand new feature comes after many creators have amassed significant followings on TikTok who share advice and experiences on topics corresponding to profession development, job search and skilled development. The recent LinkedIn channel will give creators a recent place to share video content and potentially reach more viewers. LinkedIn may have the option to monetize the channel in the long run to encourage creators to post video content on the app.

While this feature creates recent opportunities for creators, some users may not see the brand new channel as a welcome addition to the app because they could feel inundated with many alternative short video channels across popular apps.