Travel
Black Twitter is furious over Delta’s changes to its loyalty program, and it’s hilarious
I actually like Black Twitter.
I do know. Apartheid Clyde modified the name of the location to X. We all learn about it.
But we also know that unless it’s officially referenced in an article where I even have to admit that I do know this site’s real name is now X, we’ll all be calling it Twitter.
Mom called it Twitter; I’ll call it Twitter.
Like I said, I like Black Twitter.
As a gaggle, Black people tend to turn vital news into continuous comedic commentary for days on end.
It may very well be something big just like the death of the Queen of England, or something small but still noteworthy like a Popeyes chicken sandwich. Whatever it is, Black Twitter will make the situation totally hilarious. There shall be some pertinent commentary and how this event may or may not affect the Black community as an entire.
We are usually not a monolith and we guarantee that we shall be filled with diverse and entertaining answers.
This was the case with Delta Airlines’ recent announcement.
In case you missed it, Delta Airlines has made drastic changes each on how points are earned within the loyalty program and on who can gain access to the Sky Club airport lounge.
To recap, some American Express Platinum cardholders who enjoyed unlimited airport lounge access when flying Delta will now be limited to six visits per yr, and co-branded Amex Delta Reserve cardholders shall be limited to 10 visits per yr. Both groups of cardholders will have the option to unlock unlimited access by spending $75,000 on their cards in a single calendar yr.
Additionally, individuals who purchase basic economy tickets will now not have lounge access, even in the event that they have an American Express Platinum or other premium card.
Additionally, earning loyalty points will now be based solely on the variety of dollars spent with the airline, reasonably than the variety of miles flown.
Honey, they’re rioting within the streets of Black Twitter over this.
The general consensus seems to be that Delta is doing this because too many Black people have gotten Amex cards and began using them to access various airport lounges. Others imagine it also has lots to do with class; Amex cards provided a level of access to individuals who won’t have had access to lounge services before.
– said a Twitter user principals“When black people began using Amex, it made white people uncomfortable… just say it. They can now not eat their little white free meals and drinks without seeing black faces anymore, which is disturbing @Delta @AmericanExpress“
Even more comments appeared within the tweets:
I also joined in with my thoughts.
And while I say this mostly in jest, the fact is that Delta is not targeting Black individuals with this decision, but it is going to impact Black individuals who have benefited from lounge access.
Please note that these changes are being made by Delta, not American Express.
It must also be noted that overcrowding in airport waiting rooms has been an ongoing problem for several years now, since people began traveling again after the pandemic.
Changes to lounge access are truthfully not that big of a deal for the common traveler. Is it classist to exclude customers from the essential economic shelf? Probably, and cutting them off from the lounge is not the only thing Delta does that appears classic.
Frequent flyer miles are huge within the travel industry. I’m a collector of airline points and love redeeming them; I do know I’m not alone on this.
Delta has decided to make it way more difficult to obtain elite status of their program.
CNN explains these changes Here: :
Under the brand new rules, to achieve Silver Medallion status, you’ll need to accumulate $6,000 MQD; $12,000 MQD to achieve Gold Medallion status; $18,000 MQD to achieve Platinum status and $35,000 MQD to achieve Diamond status.
The idea behind this is to get people to spend more cash on Delta. They want customers to not only buy airline tickets, but in addition book vacations, hotel rooms and rental cars through Delta and with their partners.
This set of changes makes status even tougher to achieve and will really hurt those customers who’re loyal to Delta and are striving to achieve elite status. Like one TikTok users he put it this manner: “I was very loyal to Delta.”
She showed off her Delta account, where she had amassed almost 150,000 miles and earned over $14,000 MQD. This currently qualifies her for Diamond status in Delta’s program, but that may change under the brand new rules.
“According to them, I will no longer be someone who is worthy of going to the salon more than 10 times,” she added.
At the top of his video, he encourages anyone who has the identical concerns to contact Delta and file a criticism within the hopes that the corporate will reconsider its decision.
This is probably not a foul strategy.
Ultimately, Delta makes a business decision that makes what it calls “elite” much more elite.
As an organization they tell us all