Sports
What coach Dawn Staley means to South Carolina Black fans
Lo Dreher felt chills as she stopped to soak up the scene of the bustling crowd.
Dreher, a native of Columbia, South Carolina, sitting within the Halle Georges Carpentier Arena in Paris in the course of the historic contest between Notre Dame and South Carolina in November 2023, was a part of the contingent of Gamecocks fans who traveled to the City of Lights to attend the sport.
What moved Dreher was the makeup of the South Carolina delegation. Many within the audience were black. She saw familiar faces: one in all her mother’s best friends, a lady Dreher’s daughter had played with in highschool, and each were ready to cheer on their Gamecocks, led by coach Dawn Staley.
“In Paris,” Dreher emphasized.
“It’s not only Gamecock fans, it is also Black individuals who got here to Paris for a basketball game – all due to Dawn Staley. Crazy.”
South Carolina’s season opener in Paris was only one example that showed each the dimensions of the Black fanbase supporting Staley and the Gamecocks and the depth of their program fandom. Given the dimensions of the fan base in South Carolina, that is arguably the most important Black fandom in women’s college basketball.
“We’re very proud,” said former state Rep. Bakari Sellers, a longtime Gamecocks fan. “Let’s get to work. We plan our schedule around Dawn Staley and her girls. These are by no means exclusively black (fans), but black people have great affection for these girls and we’re very protective of them – even Chloe (Kitts).
For many Black fans, it is a level of support that goes beyond basketball. Staley continues to tread a path that has never been traveled by any Black coach in the game, and behind her is the Black community in Columbia that helps keep her and her undefeated Gamecocks team moving forward.
“We love them like our own,” Sellers said.
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Attending a South Carolina home game means meeting Black fans of all ages and backgrounds. Dreher talked concerning the fans who may be found walking across the Colonial Life Arena:
- There are “young girls”. “Bad with done hair and done nails.”
- “Older, close-knit women from the sorority.”
- Older men “who think they know everything about basketball, with their arms crossed on their chests.”
- Older women “who are just fanatics and love women’s basketball.”
- Black Students – “They are good at booty surfing.”
- And young graduates like Dreher.
Thanks to Staley and South Carolina’s continued success over time, Gamecocks home games have turn into a gathering place for the Black community in Columbia – a city that’s 40% Black according to the 2022 U.S. Census – and the remainder of the state.
“It’s like a family reunion. This is crazy. It’s special to have a spot to gather and have a typical ground that everyone seems to be rooting for. Win, lose or draw – it doesn’t matter. We are riding.
Since 2019, the Gamecocks have lost just once at home – to NC State in December 2020. South Carolina’s home record over the past five seasons: 76-1.
Columbia’s packed houses and constant fan base are especially noteworthy considering the state of the team when Staley became coach in 2008.
Dreher, who has been going to Gamecocks basketball games since she was a baby, remembers Staley’s early days trying to rebuild a program that hadn’t been to the NCAA Tournament in five years. The yr before Staley arrived, South Carolina averaged 1,800 fans.
“For the first few years, I could go to the gym, maybe during a break, and sit down,” Dreher said. “I could scream and be on the jumbotron. I could scream and everybody within the gym could hear me.

Elsa/Getty Images
Staley was 24-33 in her first two seasons. Former defender Markeshia Grant, who played under Staley for 2 seasons from 2010 to 2012, recalled Staley specializing in getting the town involved.
“We didn’t have a lot of fans,” Grant said. “That was her major point. First now we have to grow the fan base, now we have to grow the community, after which all of the championships will come.
Staley made sure high-level talent never left the state. It began with Goose Creek’s Aleighsa Welch, who was a top-100 recruit within the 2011 class. In 2012, Staley signed two top-100 recruits, Columbia native Asia Dozier and Myrtle Beach native Khadijah Sessions, now an assistant at program. In 2013, she signed Irmo’s Alaina Coates, who was ranked twenty eighth in her class. In 2014, she signed No. 1 recruit A’ja Wilson from Hopkins.
Before Wilson arrived, Staley led this system to three straight NCAA tournaments and two Sweet 16 appearances.
“When A’ja got involved, it was like a springboard,” Dreher said. “Now you have additional support from the people of Colombia.”
This season, South Carolina’s team includes two players from Columbia: freshman MiLaysia Fulwiley and sophomore Ashlyn Watkins.
“You recruit hometown kids and get them to stay, so now you’re building a fan base,” Grant said.
As the show continued to improve, so did its base, growing exponentially until it became the most important fan base within the country. According to the NCAA, South Carolina has led Division I in home game attendance yearly since 2015, when it averaged 12,293 fans. For the 2023–2024 season, South Carolina’s average home game attendance was 16,488, which ranks second all-time (Tennessee, 1999) in a single season.
“Now, if you’re going to a game, you better get there an hour or two hours early,” Dreher said. “It has changed so much.”

David E. Klutho /Sports Illustrated via Getty Images
Black Gamecocks fans have a good time the on-court success South Carolina has had over time, but their support goes beyond AP No. 1 rankings, wins and trophies.
“It goes way beyond basketball,” Sellers said. His father, Cleveland, taught on the university for 20 years. “It’s more than just basketball here in Colombia.”
It starts with the community’s ability to consistently root for and support a team with a Black female head coach and predominantly Black female players who proceed to be at the highest of the game yr after yr. Historically, women’s college basketball has only seen this occur once with C. Vivian Stringer.
“Growing up, I saw (South Carolina) girls playing, but they weren’t led by a black woman. This shows well that I cannot only play, but in addition train. I can do it too. I do know if I used to be younger and saw a lady like Dawn, I could work just a little harder, if I wanted to play for Dawn,” Dreher said. “I feel it’s immeasurable. Little girls playing basketball immediately know nothing apart from South Carolina and Dawn Staley.
“She’s one of us,” Sellers said of Staley. “She is family. She feels like she’s part of our whole family. She won. It’s easy to love.”
There is deep respect for the Hall of Fame head coach and the way she handles business at South Carolina, each on and off the court. From the standards he holds in his program to the way in which he trains and leads his players. She has been praised for her authenticity and approachability, in addition to her real desire to connect with the Columbia community – whether it’s shaking hands after every home game or the annual breakfast Staley hosts for several hundred local Columbia grandparents each November.
“People will go through a wall for her, even if they don’t play for her,” Grant said. “She’s very personable. You are easy to talk to, easy to establish contacts with. He will stop, sign autographs, take photos. Nothing is too big for her.”
Staley then consistently advocates for her players, unafraid to use her platform to criticize those she feels have done her team a disservice.
“Being a Black community in the South is something that resonates with all of us because all of us, growing up in South Carolina, were in a situation where you had to let someone know where they mixed you up at the top,” Dreher said. “Seeing it on a bigger scale and not letting anyone push you around, not letting anyone put you in a box, just letting it go and not saying anything, I think that’s why people ride for her.”
In Staley, every season and each game, Black Gamecocks fans see a Black woman fighting for respect and acceptance in an area where high-level performance alone wasn’t all the time enough to earn it. An identical struggle is echoing in Black communities far beyond South Carolina.
In some ways, when Staley wins, the Black fans who support her win, too.
“I think (Black fans) see her as the person they can be,” Grant said. “A lot of young girls are just excited to meet her because – how many black coaches have done the same thing she did? I think that’s something to be proud of and something we want to emulate in the Black community.”
The Gamecocks will play their final game of the season in Columbia on Sunday. South Carolina will proceed their efforts to finish the season because the tenth undefeated team in NCAA history, and it would be thanks to the Black Gamecocks fan community who can be strongly behind them and cheering on victories that stretch far beyond the 30-yard court on which they gather. Arena of colonial life.
“Every young lady from the University of South Carolina and the Dawn Staley basketball team who walks through these doors receives the love, admiration and protection of the entire community,” Sellers said.
“Every single one of them.”
Sports
Jalen Brunson chases Walt “Clyde” Frazier and New York Knicks Legacy
Boston – originally of this month, the ESPN basketball analyst, Jay Williams, raped that the Guardian New York Knicks Jalen Brunson was probably the perfect player in Knicks history.
At that point, Williams gave the impression to be a classic prisoner of the moment. Brunson was spectacular in the primary round in the sport with Detroit Pistons. He scored 40 points and distributed seven assists when Knicks eliminated Detroit on the road.
Brunson followed this performance with a pair of catalytic road performances against the defending master Boston Celtics. On Monday, Knicks defeated a 20-point deficit and defeated Boston in overtime 108-105. On Wednesday, Knicks once more beat the 20-point deficit and defeated Boston 91-90 to incorporate a shocking lead of 2-0 of their series of semi-finals of the Eastern Conference. Celtics and Knicks meet in Madison Square Garden on Saturday for the third match (ABC, 15:30 et)
The benchmarks are amazing. Brunson beat your entire Celtics 17-13 team within the last five minutes of each matches. He scored all six points of Knicks within the last two minutes of match 2, including free kicks from 13 seconds. In Wednesday’s performance Brunson became the primary player since 1997, who scored a minimum of 83 points of the fourth quarter in the primary eight matches of two different Playoff (2024 and 2025). Only two NBA players – Kobe Bryant in 2008 and Stephen Curry in 2023 – achieved this feat and did it just once. Of course, curry and bryant have won many NBA titles, but we’ll come to this later.
The point is that Williams couldn’t be such an excellent prisoner of the moment as originally thought. The deadly defect of his logic is that he jumped over Brunson over Walt “Clyde” Frazier.
You cannot hop over the story.
Nathaniel S. Butler/Nbae via Getty Images
The largest Knick? Brunson could be close.
Walt Frazier Close? This is one other matter. The phrase was not only an excellent player, but just like the legend of Willie Mays baseball, Clyde is a mind-set.
The definition of the most important Knick is a matter of taste of the primary generation. There is a sea of great players Knicks: Bernard King, Patrick Ewing, John Starks, Latrell Spent. The thread that connects all of them is that none of them brought New York the NBA championship. The phrase won just a few championships, and in our business – the activities of sport and games – the championship championship and older buildings begins with the victories of the championship.
On May 8, 1970, New York Knicks won his first NBA championship, beating Wilt Chamberlain-Jerry West-Elgin Baylor Los Angeles Lakers 4-3. It was a series by which the phrase strengthened his heritage, not only as Knick, but as one in all the largest players within the history of NBA.
The game of the seventh series is remembered as a game when the middle Knitis Willis Reed heroically got here out of the tunnel in Madison Square Garden after his torn thigh muscle injected the analgesic. Reed was famous for the primary two shots and played a solid defense at Chamberlain. But the phrase had an incredible performance: 36 points, 19 assists and seven rebounds.
The phrase, who turned 80 in March, would turn out to be known for his stylish clothes, cool behavior and ultra-urban lifestyle, however the race race for his icon won.
During the interview “City Game”, a book about basketball in New York, Frazier told me that winning the championships in New York set a table for the Clyde legend.
“Victory is the key in New York,” he said. “The victory allowed me to turn out to be Clyde. Before we won, I dressed well, but no person focused on it. As a debutant I didn’t play well, so to pacify myself, I went shopping and bought clothes. I didn’t play well, but I still didn’t look good. Nobody focused on it until I won. The victory is a catalyst. When I won in New York, I never forced people. There is or Willis Reed or who heard about us.
Brunson shouldn’t be only against the performances of the Frazier on the pitch, but in addition against the icon of culture, which was a product of a certain time and place in New York and the country. The phrase was perhaps the primary NBA player to develop what we now call the brand. His brand was fashion and style and some cool related to black.
In those days, we, young African Americans, tried to interrupt free from negative psychological frames and concentrate on constructing positive black castles. With processed hair. Some of us wore Dashikis and natural hair. Some of us lined with luxurious cars and overalls made to order. All this was designed to win a positive victorious image of black.
Among the black athletes, there was a burden of riot in 1966–70, illuminated by Boxer Muhammad Ali, in addition to the celebrities of Tommy Smith and John Carlos track on the Olympic Games in 1968. Curt Flood opposed Major League baseball stands and led the pursuit of a free agency.
Clyde was born within the south, but he was not fiery. He decided to quietly express his riot and independence through his brave style.

Focus on sports photos/Getty
These forms of prisons are unthinkable for today’s NBA and WNBA players. Everyone is inspired to be their authentic (black). Brunson wears braids, that are blurred and shouting when he maneuvers within the attack.
The phrase wore brilliant colours and hats with a large brim. Coach Knicks, Danny Whelan, began to call the phrase “Clyde” after the hero within the hit film Bonnie and Clyde in 1967. The name got stuck.
As a player of Frazer-Jak, Brunson-he was not a high-flying Dencker or the fastest. But just like the jazz pianist Thelonius Monk, the phrase had an impeccable sense of time – he knew when to go for theft, he knew when to make a pass and who he knew when to attain.
Timing.
During the break of Wednesday’s game I asked the legendary columnist columnist Bob Ryan, which he considered comparing Brunson and Clyde – more about what he thought in regards to the phrase. Ryan remembered the Knicks 1970-Clinching match. He was there in the primary yr for a rhythm for. Ryan, currently 79, felt the phrase was the primary.
“Walt Frazier was different because he had an alter ego,” said Ryan. “You know, there was Walt Frazier and he was Clyde, and he played and promoted it. He wanted people to learn about him outside the pitch with a wardrobe, which continues to be happening until that day. And so he created a personality. It distinguishes him from virtually everyone.
Ryan was within the Knicks locker room in 1970, when players finally got here from the celebration of the championships on the pitch. “Clyde comes in, and his first words were and I quote literally.” Man, I want beer. ” It was my major lead – said Ryan.
Film creator Joe Brewster and his wife Michele Stephenson fill in a documentary in regards to the phrase and his cultural importance for New York and for black and white communities within the turbulent seventies. At that point there was an incredibly tense atmosphere with a remnant of a racial turmoil, consequences in New York a hostile teacher’s strike, a trash strike and deep divisions over the Vietnam war.
Four days before winning the Knicks Championship, 4 white students of the Kent State University campus were killed and nine were injured by the National Guard in Ohio within the campus. Students were killed during a rally that opposed the growing involvement of the United States within the war.
In New York and in the entire country, the murder only intensified divisions within the matter of war.
“Times were so different and turbulent,” said 70 -year -old Brewster during a telephone conversation. “People were looking for the Savior. Clyde was a guy who was worshiped in the black community because of his black and worship in the white community because of his closeness from white – and black. He was not loud, he was not bad. He was what he needed at that time white to feel safe. Combination of all these factors.”

AP Photo/Charles Krupa
With black and white stars, Knicks was a perfect band on time.
“Walt would not like it if he heard it, but he was” acceptable “by both populations,” said Brewster. “But his game and lifestyle were as black as anyone, together with his Dandyism to his individuality throughout the collective. “
Brewster was reluctant to say that the phrase “did not threaten”.
“It sounds pejorative,” he said, “and he doesn’t really recognize how important it was for the merger of the city.”
The phrase understood the importance of the team. During the identical interview, “Game City Game” told me that he and his colleagues from the Knicks team knew that Knicks were a really needed salvo for the town.
“On Tuesdays and Saturdays we provided an outlet for people,” said Frazier. “Fans could forget about what was happening in the world and to go and support Knicks. Everything stopped on Tuesdays and Saturdays when they played Knicks. Our team was integrated; fans did not see color. We had (Dave) Debusschere, we had (Bill) Bradley. But the Frazier and Reed were the most popular guys in this band in New York.”
Today, New York is torn by the conflict. This time the war in Gaza created deep divisions over the brutal lack of life. Some lie a bloodshed on the foot of the Israeli government, which accuse of genocide. Defenders say Israel has the correct to defend against Hamas. I can only assume that some factions on either side of the conflict can be fans of Knicks.
Madison Square Garden could be the one space in the town where two sides could have the looks of a truce.
The phrase never publicly threw himself into political struggle in the course of the Knicks Championship within the 70s and I think that Brunson won’t be on the side of the present Knicks Championship. After Wednesday’s match in Boston, I asked Brunson if he thought in regards to the potential influence of the unifying influence of Knicks on the town.
He didn’t.
“I want to say that we are aware,” said Brunson. “Of course, we see what happens after matches, after home matches with what fans do, but I will let them do it and we will focus on it.”
Brunson has all of the features that Knicks prefer to assign a franchise form: mental strength, clutch performances. Can Brunson turn out to be the perfect player of Knicks? Probably. Can Brunson ever eclipse the phrase? This is a way more steep challenge.
The reality is that for those who don’t win the brand new York championships, you may just turn out to be one other face in the gang.
Sports
SWAC overcomes a lawsuit worth USD 150 million with Urban Edge Network for media rights to HBCU Athletic Games
Southwestern Athletic Conference (SWAC) has recently received an exemption in court regarding a lawsuit worth $ 150 million regarding media rights for conference sports games. According to Raleigh News & ObserverUrban Edge Network claimed that that they had the precise to broadcast SWAC sports competitions on streaming platforms. The claim was released in April, because “Uen has no contractual relationships from SWAC and as such, he has no right to sell, sell or promote advertisements, transmission or similar rights to Swac games or the events of his member institutions”, in accordance with Statement issued by SWAC. Claims distant by the claim include unfair business practices and interference within the contract, among the many litany of others.
SWAC is a conference consisting of several historically black college and universities (HBCU), comparable to Jackson State University, Alabama A & m University, Grambling State University and Southern University.
In the statement, SWAC continued: “Urban Edge and its founders” and its founders Hardy Pelt and Todd Brown “from further false attempts to sell advertising and media for third parties, otherwise use the media to swack or call for violation of their contracts from Swac.”
The dismissal is critical, especially since HBCU games have change into far more popular on streaming platforms comparable to HBCugo (property of the Allen Media Group), and are even broadcast more recurrently in primary stores comparable to ESPN. Each thanksgiving, ESPN broadcasts Bayou Classic, an annual football competition between the outstanding HBCUS in Louisiana, each members of SWAC-exposing the State University and the South University.
Jackson State University is one other university whose national profile has increased over the past few years, which allows you to broadcast these lucrative games. Deion Sanders was the primary coach of the college football team and brought each his son Shedeur Sanders and a 5-star recruit of Travis Hunter to Jackson. Both of them finally followed the Boulder Deion in Colorado when he took over the football program on the University of Colorado. Both players were recently elected in 2025 NFL Draft.
SWAC has other claims against Urban Edge Network that can go to the trial.

(Tagstotranslate) HBCU SPORTS (T) hbcugo.television
Sports
EASTSIDE GOLF SIGNS JOSEPH BRAMLETT as the first member of PGA Tour
EastSide Golf is even.
Earl Cooper and Olajuwon Ajanaku founded a black brand of golf clothing, which goals to make golf more integrative. They have recently announced two fundamental movements to support this mission: they launched last month EASTIDE GOLF FOUNDATIONAnd today the brand has announced the signing of its first skilled Golfer under a contract of support: a member of PGA Tour Joseph Bramph.
Braglett said that in 2020 he was fascinated by joining Golf EastSide.
“Since then, I watched the brand growing,” he said. “They sent me a few shirts and other things, and I had many friends wore EastSide Golf (clothing). I watched their mission, what they were, the height they had, and I was very excited about the possibility of finally becoming part of it and push the brand forward.”
During all skilled competitions, a member of PGA Tour will wear brand clothing with a characteristic logo on the left breast, a black golfanist rocking golf club with a golden chain on the neck. Normal Fashion Elections Bramletta lie in a stereotypical sports outfit, nevertheless it is happy that it may possibly break out of this manner with EastSide turtleneck.

EastSide Golf
“They just bring different energy,” he said. “You see Jordan’s cooperation and growing up, I played golf from an early age, but basketball has always been my second sport. I am a big fan of Michael Jordan.” He called the Link with Golf EastSide “a very good fit”.
Bramp’s father initiated his love for this sport. His father, who, said, was “addicted to Golf, before I was born”, often exchange a golf club in the lounge. Braglett simply copied his actions.
“Every time his turn came to take care of me, he practiced (his) a short game and let me crawl on the grass,” he said. “I read the game very early and I don’t know exactly what it was, but it captivated me from the very beginning.”
The profession of Stanford graduates includes winning the national championships in the first 12 months. His win secured the PGA Tour card immediately after studying in 2010. His other achievements include winning the Korn Ferry Tour in 2021 and the recent third place at Puerto Rico Open, where he scored 21 years.

EastSide Golf
Bramlett is one of two black golfers commonly competing on PGA Tour.
“I was a black golfer all my life, so from the first day it was just part of my experience in the game,” he said. “That’s what I’m proud of, I know that this is something that distinguishes me a bit (and) I think it is also something that gives me a great platform.”
Departing from Saratog in California, he signed a contract with EastSide Golf not only to the present, but additionally for the future. Bramlett has one other decade for top -level competition. Despite this, when he finished, he would love to present up a game that he gave a lot to people like him, Cooper and Anjanak, despite the history of Golf to be inaccessible to black people.
“All positive and inclusion that they pressed, social times, and the ways in which they bring people to the game, making them feel more welcome, pushing the game forward,” he said. “I want to be someone who is involved.”
EastSide Golf signed Bramletta shortly after the announcement of EastSide Golf Foundation. The foundation was created to extend influence in three key areas: access, education and perfection. The Foundation will ensure resources to make Golf more available, share knowledge about sport and financial support for social organizations, golf teams and individuals through high -quality programs that favor long -term success.

EastSide Golf
“I am a PGA professional and I think that as PGA professionals, we bear the duties to bring people to the game,” said Cooper. “There is a bigger mission and until everyone feels welcome and everyone feels comfortable in the golf course, we still have a job.”
Cooper said that having a foundation allows Golf EastSide to receive larger funds to increase their mission. One of the features of this mission, which can probably profit, is EastSide Golf Invitational, a charity event starting the third 12 months, and now the official event of the Foundation Funds.
Now, the official event of the foundation funds, Invitational has generated over 100,000 USD for Morehouse College over the past two years. Since 2019, EastSide Golf has brought almost USD 300,000 in the school golf program for the support of scholarships, team operations and others. In addition to financial support, EastSide Golf also provides uniforms, transport, contacts and other experiences, such as the team host in Masters.
Their financial contribution is in step with the meaning of the school, which connects Cooper and Anjanak. They met in College via the Golf team and won the twenty fourth minority Golf PGA championship in 2010.
Although Cooper didn’t create PGA Tour, he wants to go away the heritage of motivating the next generation. “Although I’m not on the route, I can still influence,” he said.
For Bragletta, he just wants children to know that they’ll achieve all the pieces they gave their minds to.
“I was lucky to grow up, I had Tiger Woods,” he said. “I hope that I can set such an example for future generations.”