Megan Thee Stallion and Planet Fitness announce a new merchandise collection partnership

Planet Fitness announced a special partnership with Megan Thee Stallion. They each announce cooperation on a campaign and clothing collection. We love watching Megan’s workout vlogs on TikTok, so it’s no surprise that Planet Fitness used her. This partnership perfectly combines music and exercise, with the rapper taking up the role of “Mother Fitness”, encouraging people to hit the gym in 2024.

Many times within the New Year, people need to go to the gym but are afraid of the high membership prices and intense environment of fitness rooms. Thanks to the partnership, it’s also possible to watch and follow the rapper’s “Move Your Body-Ody-Ody” workouts via the Planet Fitness app.

In the campaign video, Megan’s alter ego “Mother Fitness” helps gym goers find their inner strength. “Exercise is such an important part of my daily life, so partnering with Planet Fitness truly embodies my personal values. We want to encourage everyone to prioritize their physical and mental health in the New Year so that they can reach new heights in 2024 and continue to thrive and become the best version of themselves,” Megan shares in a statement.

A limited edition of gadgets was introduced together with the campaign. The offer includes a black crew-neck sweatshirt, a black bucket hat and a water bottle. The set also includes a sticker sheet with some cheeky phrases.

All proceeds from the clothing collection go to the rapper’s non-profit organization, The Pete & Thomas Foundation, which pays tribute to her deceased parents. The organization works in the sector of philanthropy, helping the elderly, promoting mental health and empowering women.

The product is accessible on shop.planetfitness.com and is simply available until January 12. Take a have a look at the exclusive collection below.