31 practical tips for promoting your business

Whether you are looking to determine yourself as a pacesetter, recruit employees, or connect with key influencers, LinkedIn is a strong branding tool for businesses. And with over 800 million members worldwide, there’s an incredible opportunity to expand your business’s reach.

To maximize your advantages on LinkedIn, take a look at the business tips below:

1. Before your presentation, update your LinkedIn profile; participants will read it and assess your credibility.
2. Turn a general link to your website right into a call to motion, especially on business profiles.
3. Create entries for each role you’ve gotten performed inside each position. There’s nothing incorrect with overlapping dates.
4. Share high-quality information with your network to create connections that change into alliances.
5. The ideal length for long LinkedIn posts is between 500 and 1,200 words. Adjust the length to suit your audience.
6. Skip the “How do you know this person” step. Click “Connect from search results instead of profiles.”
7. Want one other user or company to see your LinkedIn status updates? Use @mentions when posting.
8. Don’t be a bricklayer. If you join and are lively in groups, your profile might be 5 times more more likely to be viewed.
9. When introducing yourself, do not be self-centered. Be generous, authentic and concentrate on the opposite person.
10. Are you looking for a brand new job on LinkedIn? Don’t tell your boss about this; turn off activity streaming.
11. LinkedIn users who often update their profiles receive more job offers than their colleagues who contact recruiters.

1. Censor yourself. If you would not say it in a job interview, don’t say it in a LinkedIn group or post.
2. Plan time to be lively on LinkedIn. View your profile, monitor updates and take part in discussions.
3. Evernote and LinkedIn integrate and might organize your business cards, LinkedIn information, and networking notes in a single place.
4. Use your LinkedIn profile as a sales tool. Add a brief video about your company to your profile.
5. Add value to LinkedIn groups: Share visual presentations that can engage group members.
6. Profiles with photos are viewed 14 times more often. Use knowledgeable image with a neutral background.
7. Avoid buzzwords in your profile corresponding to creative and motivated. Minimize adjectives. Underline the verbs.
8. Don’t use an automatic invitation message: “I’d like to add you to my professional network on LinkedIn.”
9. LinkedIn found that 20 posts monthly can provide help to reach 60% of your unique audience.
10. The best time to post on LinkedIn is Tuesdays and Thursdays, between 7:00 a.m. and 9:00 a.m. local time.
11. Business updates with images have a 98% higher comment rate than updates without images.

1. You’re special. Prove it. Use a creative headline as a substitute of the default current job title.
2. Help recruiters, prospects and partners find you; use keywords throughout your LinkedIn profile.
3. Effective content on LinkedIn often includes ready-to-use information in a listing format.
4. Support people you respect. Send a thanks message when someone endorses you.
5. Add volunteer experience on LinkedIn; 42% of hiring managers value it as much as formal work experience.
6. LinkedIn Groups provide probably the greatest opportunities to construct your personal brand on social media.
7. Are you attempting to fill a position at your company? Instead of hiring a recruiter, consider joining LinkedIn’s Recruiter service.
8. Share original content; “content is now viewed six times more often than job activity on LinkedIn.”
9. Use visualization; embed SlideShare presentations and infographics in your profile and long-form posts.