DJ Khaled is collaborating to launch a line of gold-plated toothbrushes

DJ Khaled debuts his recent line of gold-plated toothbrushes, featuring premium gold-based toothpaste and mouthwash.

The Grammy Award-winning hip-hop producer has partnered with Swiss company Aurezzi, which prides itself on being the world’s first luxury oral care brand. As a shareholder, Khaled introduces the premiere series of pure gold oral care products, including a wealthy toothbrush set that is nearly as good as gold.

“When I joined the team, I was very excited because they were so passionate about it,” Khaled he said Robb Report. I’m the sort of person; If I’m going to do something, I do not understand how to do anything halfway. And that is what I felt with them; They were totally committed to the project.”

Handcrafted in Switzerland, the gold toothbrush comes with a matching stand to keep this unique accessory secure and shielded from outside germs. The creamy toothpaste and mouthwash contain particles of 24-carat gold, which, according to researchers, is more practical at stopping tooth sensitivity than fluoride. The mouthwash also accommodates hydroxyapatite, a substance that helps rebuild tooth surfaces, fight bacteria and remineralize teeth.

The toothbrush is not only wealthy, but in addition functional. Contains 5,000 soft and medium bristles that ensure thorough cleansing of gums. The brand was founded by Noel Abdayem, the dentist behind The Humble Co.

“When we talk about luxury, we mean lifestyle,” Khaled told us, emphasizing this point. “Luxury is not just something you flaunt and show off. Luxury is the way you move.”

The luxury oral care kit, available in rose gold and silver, retails for $179. For those that want to purchase the items individually, the toothbrush is $59, the stand is $49, the toothpaste is $39 and the mouthwash is $39. All items can be found through the corporate website.