Black influencers, including the owner of a plus-size boutique, are among those lobbying Congress not to ban TikTok

WASHINGTON (AP) – Lawmakers, meet your newest lobbyists: online influencers from TikTok.

The platform is once more inviting influencers to Washington, this time to lobby members of Congress to reject a quickly passed bill that will force TikTok’s Beijing-based parent company to be sold or banned in the United States. On Tuesday, some influencers kicked off a two-day event in support of TikTok, which organized their trip ahead of the House vote on the bill on Wednesday.

But unlike a similar lobbying event the company held last March, when talk of banning TikTok got here to a head, this yr’s motion seemed more rushed as the company tried hard to counter laws that was moving quickly on Capitol Hill.

“If they ban it, I don’t know what that will do” to the company, Summer Lucille, a TikTok content creator with 1.4 million followers who’s visiting Washington this week, said in an interview organized by the platform. “It will be devastating.” The laws enjoys extraordinary support in Congress.

Last week, a House panel unanimously approved the measure in an unusual display of bipartisanship. President Joe Biden has said he’ll sign the bill whether it is passed by lawmakers. However, it’s unclear what is going to occur in the Senate, where several bills geared toward banning TikTok are stalled.

The laws faces other obstacles. Former president and current presidential candidate Donald Trump, who holds sway over Republicans in each the House of Representatives and the Senate, has expressed opposition to the bill, saying it will strengthen the position of Meta-owned Facebook, which he continues to sharply criticize for its defeat in elections in 2020. The bill also faces opposition from some progressive lawmakers in the House, in addition to civil liberties groups who say it violates the First Amendment.

TikTok may very well be banned if parent company ByteDance fails to sell its stake in the platform and other apps it owns inside six months of the law’s entry into force.

The fight over the platform comes at a time when U.S.-China relations have turned strategic competition, especially in areas resembling advanced technologies and data security, seen as necessary to each country’s economic prowess and national security. The change, which began under Trump and continued under Biden, imposed restrictions on high-tech exports and the outflow of US money to China, in addition to access of some Chinese firms to the US market.

The Biden administration also cited human rights concerns in blacklisting a number of Chinese firms accused of helping the state’s surveillance campaign against ethnic minorities.

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There is not any shortage of lobbyists on TikTok. Its Beijing-based parent company, ByteDance, has a powerful lobbying apparatus in Washington that features dozens of lobbyists from well-known consulting and law firms, in addition to influential figures resembling former members of Congress and former advisers to influential lawmakers, according to the Defense Foundation Democracy.

TikTok CEO Shou Zi Chew may even be in Washington this week and plans to meet with lawmakers, according to a company spokesman who said Chew’s visit was previously planned.

But influencers who’ve a strong following on social media and may share personal stories about how the platform has empowered their businesses – or just given them a voice – are still arguably one of the strongest tools a company has in its arsenal.

A TikTok spokesperson said the two-day event can be attended by dozens of influencers, including some who got here last yr. A spokesman did not immediately respond to questions on what number of recent people will take part in this yr’s lobbying foray. The company informs them about this before meetings with representatives and media interviews.

Lucille runs a plus-size boutique in Charlotte, North Carolina, and according to her, she has seen a significant increase in revenue thanks to her TikTok page. The 34-year-old began creating content on TikTok, specializing in plus-size fashion, in March 2022, greater than a decade after founding the company. She quickly gained hundreds of followers after posting a nine-second video about her boutique.

Due to her popularity on the platform, her company has more online visibility and more customers, some of whom have even visited from throughout Europe. She says she also frequently hears from followers who find support in her content about fashion and self-confidence.

JT Laybourne, an influencer who also got here to Washington, said he joined TikTok in early 2019 after receiving negative comments on videos he posted on Instagram singing in the automotive together with his children.

Laybourne, who lives in Salt Lake City, Utah, said he was drawn to the short video platform since it was easy to create videos that included music. Like Lucille, he quickly gained popularity on the app. He says he has also received more support from TikTok users who’ve responded positively to the content he has created about love and positivity.

Laybourne says the community he built on the platform rallied around his family when he had to undergo heart surgery in 2020. He said that after surgery, he used the platform to raise $1 million for the American Heart Association in lower than two years. His family now runs a clothing company that gets most of its traffic from TikTok.

“I will fight tooth and nail for this application,” he said.

But it’s unclear whether the opposition the company gathers through lobbyists or influencers will likely be enough to derail the bill. On Tuesday, House lawmakers received a briefing from the FBI, Justice Department and intelligence officials about national security concerns about TikTok.