Health and Wellness
After starting her own sober journey, CURLS founder Mahisha Dellinger launches a non-alcoholic cocktail brand
From beauty to drink: Mahisha Dellinger’s journey unfolds with Huzzy Smart Sips, a pioneering soft drink launched on International Women’s Day. Moving from the hair care industry to revolutionizing beverages, Dellinger empowers women to decide on clarity over “fluffy,” supporting mental health with every sip. This modern launch is greater than just a drink; it’s a movement towards health and empowerment. Huzzy Smart Sips, where each sip is a step towards being healthier and stuffed with power.
Mahisha Dellinger has already helped us maintain our crowns. Now he intends to supply us with a product that can allow us to maintain ourselves from the surface.
She founded a hugely successful natural hair care brand over a decade ago, and now she’s throwing her hat into the mocktail sector with her latest soft drinks brand Huzzy Smart sips. Named to reclaim ownership of the term hussy – a word used to explain an unsuitable girl – the Dellinger brand was officially launched on International Women’s Day.
“Our debut on such an important day underscores our commitment to uplifting women and supporting their mental health,” Dellinger shared in a statement. “Huzzy Smart Sips embodies a lifestyle selection that prioritizes health, well-being, joy and social responsibility. Our mission is to supply a celebratory experience that integrates with sober living, offering a guilt-free alternative to alcohol while making a significant impact on the community, all at a reasonable price point.
Dellinger’s solution is clever. This was predicted last yr revenues generated from the soft drinks market would reach a significant amount of $1.45 trillion. This increase shouldn’t be surprising as interest in health literacy has surged again as more Americans discover sober curiosity.
How Forbes reports2022 report by Nielsen IQ 22% of respondents said they were attempting to drink less. When asked why, most indicated health and well-being. Moreover, based on the newest data, in 2023 the revenue generated within the soft drinks market reached over USD 1 trillion and is projected to have an annual growth rate of 4.56% in 2023-2027.
The soft drinks, which aim to supply “the buzz without the fuss,” are priced at $5.99 for singles, with four-packs priced at $19.99. The drinks contain health-beneficial ingredients akin to organic teas, fruit extracts, antioxidants, adaptogens and nootropics akin to passion flower extract and lion’s mane extract.