Dwayne Johnson launches a line of personal care products for men

Professional wrestler and actor Dwayne “The Rock” Johnson is expanding his business empire with a recent line of skin, hair, body and tattoo care products called Papatui.

Officially a recent revolutionary brand of body care cosmetics fired on March 7 and will probably be available nationwide on March 10 at Target stores and at Target.com. The products will also be purchased at papatui.com.

In a written statement, Johnson said: “People have been asking me about my skin care routine for years and know that I’m a huge advocate of all men taking care of themselves, inside and outside. Men’s well-being will all the time be very vital to me and I used to be lucky to have access to one of the best resources and minds when developing PAPATUI. Together with industry experts, we’re committed to creating products that work and deliver the standard and value that every one hard-working men deserve. Now all my people can upgrade to high end products without having to pay high prices. I consider these products will help men provide higher care.

The Papatui brand has been developing for over three years. A team of skin care experts and scientists focused on creating products with effective and cleaner ingredients.

Prices for individual items in the gathering will range from $7.99 to $9.99.

“The name PAPATUI is very personal to me,” Johnson explained. “My Samoan grandfather, the High Chief Piotr Maiwia he was the first man to teach me what men’s grooming was all about. Even though I was only a five-year-old punk kid, my grandfather was one of my heroes. He was strikingly handsome, had beautiful skin, was well-groomed, always smelled amazing, everyone loved and respected him, and on top of that, he was also damn tough – a trait he clearly didn’t pass on to me lol. To me his nickname was “Tui”. And the word “Papa,” which suggests “Rock” in Samoan, also comes from my most significant and guarded role as father to my three daughters. I desired to honor these anchors in my life. Then PAPATUI.”

Johnson currently serves on the board of directors of the corporate that owns World Wrestling Entertainment (WWE) and TKO Group Holdings. Under Johnson’s agreement with the group, he was trademarked under the nickname “The Rock”, in addition to 24 other phrases and names that were related to him throughout his illustrious wrestling profession.