Neon Money Club creates a dating app based on credit scores

Score, a dating app launched by financial platform Neon Money Club, is aimed only at individuals with good or excellent credit, which, based on its founders, is meant to spark a discussion about finance. As we informed, the concept for the applying was initially born in 2023 at

In a press release, CEO Luke Bailey explained what led them to take an unconventional approach to cross-selling access to the applying to credit scores.

“A good financial situation often takes a back seat. Our mission at Neon Money Club is to instill financial awareness into the fabric of everyday life. To achieve this, we need to take the conversation to places where it is not usually discussed. Neon Money Club’s ‘Score’ is our first serious attempt at achieving this goal,” Bailey said.

“Score aims to elevate the conversation about financial health, which has remained stagnant for decades.”

While there are some advantages to discussing your funds before marriage, because it is usually cited as a leading reason behind divorce, your credit rating is a flawed measure of your financial health. Like most things in America, its application is usually biased against Black people. According to , Black and Latino people often have lower credit scores, and this can’t be separated from quite a few reports showing that blacks and Latinos have less real wealth than white Americans. Race is probably not consistently included on credit reports, however the aspects that influence credit scores often work against Black people.

Jay Moon, CEO of Credit Sesame, said that “while the credit system was designed to be blind, this data shows that Black and Latino Americans are being unfairly excluded from the system.”

Moon continued: “Creating equal credit opportunities is a critical first step toward eliminating racial disparities in our society. Whether it’s creating products specifically for these underserved groups or providing more ways to access credit and resources, the important thing is to make progress.”

To its credit, the app allows individuals who have been denied based on their creditworthiness to enhance their scores by sending them resources designed to enhance their financial knowledge and construct creditworthiness using Grow Credit. The app also doesn’t strictly limit users to tiers based on their credit scores; if a user has a credit rating of 640, they’ll still match a user with a credit rating of 800.

In addition, the credit rating is obtained through a soft check that doesn’t affect the user’s creditworthiness. According to Bailey, their use of credit scores is more aspirational than class-based, indicating that one can have a high income but a low credit rating. Bailey briefly described the method, saying, “Then these individuals are referred back to us to qualify for our products. Awareness must be raised in regards to the doors that will be opened with a good credit history.

But despite these concerns, Jackie Liao, CPO of Neon Money Club, says more activities are on the horizon to spark discussion about financial health.

“SCORE is just one of many implementations we are doing to ensure financial health because the table itself is boring and outdated,” Liao said.

“We start with love and we’re in good company. A recent Federal Reserve study found that “people with high credit scores are more likely to form committed relationships.”

With the launch of Neon Money Club in 2021, the corporate became the primary Black-owned technology company to launch a credit card with American Express. This card, the Cream Card, allows cardholders to convert their credit card points into money value, which they’ll then use to speculate within the stock market, operating similarly to a Stash debit card that applies to each purchase or investment made.