Jay-Z Sports Reebok S. Carters at the Super Bowl

Over 20 years ago, in 2003, young rapper Shawn Corey Carter, also often known as Jay-Z, released a pair of ‘S’ sneakers in collaboration with Reebok. Carter Collection. Now, in 2024, the same sneakers were worn by Jay-Z during this yr’s Super Bowl, wherein the Kansas City Chiefs faced the San Francisco 49ers.

According to , while the billionaire rapper was on the field during Sunday’s event, that is exactly what happened wearing couple Reebok shoes, which Foot Locker sold exclusively in its stores once they debuted. The footwear, which resembled Gucci’s white sneakers from 1984, sold 10,000 pairs just hours after happening sale.

announced that Jay-Z signed contract with a sneaker brand in 2002. With rival 50 Cent signing a cope with the sneaker brand, the partnership with each rappers resulted in a rise in Reebok’s sales: the company recorded an 11% increase in shoe sales and a 20% increase in share. The deal lasted one other 4 years before the “Hard Knock Life” rapper walked away. Can we expect sneakers to make a comeback? You never know with Jay-Z, but there was no announcement as of yet.

The businessman was present at the match together with his wife Beyoncé and daughters Blue Ivy (12 years old) and Rumi (6 years old). Meanwhile, Beyoncé can have taken some attention away from the bands and Usher when it was announced that she can be dropping her latest project next month on March 29.

“Okay, they’re ready! Play latest music.

The “Lemonade” singer also released two latest country-themed songs, co-written and co-produced by Tony! Toni! Raphael Saadiq of Toné!, titled “Texas Hold ‘Em” and “16 Carriages”.

Now the world is waiting for the next album and project to be released, and it won’t be long.