A boost to the public profile of your business is something you can use no matter how popular you are or how long you have been around. When you are getting more press, you are:
- increasing your brand credibility and awareness
- creating opportunities for backlinking
- increasing your social media follows and website traffic
- creating an additional way to drive sales
- creating a strong digital footprint
However, to get more press, you must develop an effective strategy. There are five primary methods to consider as you are working on your strategy. Once you know what these are, and you fully understand the nuts and bolts, it will be much easier to start putting them into practice. The good news is that working with these methods is not difficult. It just takes persistence and reworking to tailor them to your brand’s specific focus and needs.
CREATE A STORY THAT IS FAR MORE INTERESTING FOR CONSUMERS
It is important that consumers can connect to your business, so you want to get personal with them. Do not be shy about telling stories, but make sure that your stories are going to be able to get people’s attention. Think about what matters to your target audience and readers and start there. People want to learn something or be able to relate in order to remain interested. Keep the following in mind when working on this step.
How and why did you start your business? Is there something cool or interesting that caused you to think about the idea? These are questions that you have to answer. For example, if you started a taco stand because you like tacos, this is not interesting. Now, if you started a taco stand because your grandfather loved tacos and always wanted to share them, this could be interesting. Tell people about your grandfather and how you enjoyed them together. Tell them that you are essentially continuing his legacy with your taco stand. People can relate to this.
BE DIRECT WHEN PITCHING TO JOURNALISTS
You know how to find the media and what stories might work, but how do you actually pitch it? Generating a pitch is an art, but with some practice and the right information, you can be good at it. The first step is to use tact and respect the journalist’s time. They get pitches all day long, so yours needs to be complete and relevant.
MAKE SURE TO BUILD MEANINGFUL RELATIONSHIPS
Building relationships is the most important element of building press for your brand and company. You have surely heard at some point in life that success is highly based on who you know and how you are viewed. This is true. You want to put in the effort and time to build relationships where you help each other out.
For example, if you pitch a journalist, you want to create a stellar pitch, but you also want to tell them how they will benefit from doing the story. Think of it as being in a romantic relationship. You both give and you take, allowing for a mutually beneficial balance. The same is true in professional relationships. Because of this, once you find a journalist that wants to work with you, you do not just want one article. You want to build a relationship so that you can get more press in the future from a person you can work toward trusting to portray you properly.
ARE YOU READY FOR THE NEXT LEVEL
If you have read this much then I can say with confidence that your either ready to take your brand to the next level or your just trolling ( smile ).
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