“Google controls almost 70 percent of all searches, if you want potential customers to find you, you need a presence online.”
A solid SEO strategy implements an array of concepts to give you an edge over your competition and to make your brand easier to find for your target audiences.
The more often a brand appears on a search engine results page, the more likely users will click and convert.
When it comes to digital marketing, that means focusing on local listings. More and more consumers turn to search engine results and, specifically, local map listings, prior to making a conversion.
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides.
SEO and content marketing, when combined effectively and intelligently, become an unbeatable one-two punch that defines the experience – and success – of your brand.
The first step in influencing consumers via digital channels is reaching out to them. Explore and understand the power of Search Engine Optimization.