Has Social Media Replaced the Traditional PPC Marketing revenue stream?
In the past few years, social media has become the staple of online marketing, and it helps many companies generate a substantial revenue without the need of a significant investment. But is it the ultimate solution for any small business that currently relies on PPC marketing? Let’s find out!
The major benefit you get from using social media is that you can easily increase brand awareness. As a result, you can quickly generate a lot of shares via your content, which means that a lot of people can like your page, visit your website and generate sales solely via social media. This is imperative to note because if you compare it with PPC marketing, you always have to pay to generate even a single lead.
Social media marketing makes the process a lot simpler. Sure, you can always use social media programs like Facebook Ads to improve your exposure further, but many times you don’t even have to pay for anything. Social media uses its unique nature to generate leads/customers naturally. You just need to interact with your audience, and they will be the ones that help you get the exposure. It’s one of the best options that you can focus on and the experience can be a very rewarding one.
Also, social media generates traffic in a natural manner, without requiring you to pay for it. And the best part about this is it enables you to boost the search engine rankings as well. So, you get to have an active SEO boost and higher conversion rates.
Studies have shown that social media also leads to better customer satisfaction. PPC marketing just allows you to get in front of other companies that bid on the same keywords, but social media is focused on human connectivity. It allows your business to showcase its uniqueness in front of the customers and, in the end, this can lead to some amazing results in the longer term.
Unlike PPC marketing, social media can even improve brand loyalty, and that also comes with its set of merits. It brings you quality, efficiency and it boosts the brand authority as well. While PPC marketing also helps you increase your brand authority, you will get that only as long as you pay for your promotion. Social media, on the other hand, allows you to promote yourself in a way that will last for a very long time.
Aside from being cost efficient, social media lets you get an excellent exposure and some of the very best results that you can find out there. If you are even remotely interested in generating more exposure for your business, then social media is one of the best ways to achieve this type of goal. PPC marketing still works, and it will work for a very long time, but social media marketing has more benefits, it doesn’t require you to pay for any promotion (unless you want to) and it boosts the exposure of your business in some incredible ways. You should check it out right away; it’s well worth your time!