Getting found via Google is one of the best ways to reach people who are researching the products and services you sell.
It’s increasingly difficult to get your message across to your social media audiences and get engagement without spending lots of money.
The truth is you don’t need to “be everywhere”. You never did. If you’re providing valuable content to your target audience, they will keep coming back. Work hard to make your brand’s content remarkable, and then use every channel you’ve got to promote it.
Things go wrong for everybody. However, if you approach negative situations with a willingness to take the lead and fix things, you are going to find that being successful comes much easier to you. It is people who take ownership of situations who are sought out for leadership positions, and who are respected by their peers for their willingness to take on difficult tasks.
Successful people are constant learners. They read, they take classes, and they seek knowledge from others. They don't need even need to be working towards a particular goal, although they often are. In many cases, it is simply intellectual curiosity that spurs them along.