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Business Insights: After analyzing your website and services, We will start our Influence SEO marketing approach so that you can easily get more visitors, brand recognition and high ranking status.
Key Term: The ability to properly utilize the CORRECT method to improve the volume and QUALITY of traffic to your website via ORGANIC search results.
Search engine optimization is essential to rank the keywords in the top search results and driving traffic to your website but without a good SEO marketing plan, effective search engine optimization can be difficult to execute. Below, I’ve given detailed marketing plan for your business to be promoted through Organic Marketing along with marketing approach.
To grow your business and to achieve higher ranking status, We focus on:
Quality Link Building
Converting Leads into Customers
Build brand awareness through better rankings
Take Your Business to the Next Level
Beat Your Competitors
Objectives: Create value generating objectives for your business / brand marketing and promotion.
Best Marketing ROI: One of the greatest benefits of SEO when compared to all other forms of online marketing is that it offers the greatest Return on Investment (ROI) for your business.
Crawled By Search Engine Spiders:
As part of the technical SEO campaign, professional services will include ensuring that your site is able to be crawled. There’s no excuse for blocking spiders crawling your site due to broken links. Further a search engine spider can crawl your site, the more pages can be indexed and the bigger your SEO advantage will be!
Better Rankings In The Longer Term:
A benefit for a site that has been designed with on-site SEO and off-site SEO factors taken into consideration should continue to rank for a set of specific keywords in the long run.
Site Access for All:
In some parts of the world it’s simply good practice, in others a legal requirement, but optimizing your site correctly to ensure the partially sighted / blind can use it is advisable.
Compatibility across All Browsers:
When a site is fully optimized including complete validation there is a greater chance of it working properly with all browsers ensuring the maximum number of visitors will see it correctly.
Usability: User experience has become more and more important as a ranking factor and should be included in professional SEO techniques and work as well. A well optimized site is one that is also easier to use and provides a better user experience.
24/7 Marketing Department: A huge benefit of search engine optimization is round the clock marketing. A well optimized site will rank all day, every day, throughout the year.
Branding: You can be known far and wide around the globe or tight local regions for the same keywords by incorporating a sound, yet inexpensive, SEO brand strategy.
Higher Search Engine Ranking Positions (SERPs) = More Leads = More Sales: We can reduce server stress and load times, which leads to speedier pages, happier search engine spiders and retained visitors by validating code and optimizing files. The greatest advantage of SEO services is sales!
Targeted Traffic: Anybody can get more traffic, but can they get you traffic targeted to your business keywords that generates quality converting leads? When done properly by 360WiseMedia, SEO can.
SEO Key Factors
SEO - Search Engine Optimization
SEO Objective : The goal of SEO is to increase the likelihood that your website will be listed among the top sites when internet users search the web using keyword phrases related to your website or service.
• Qualified Leads – SEO can increase the number of potential clients who are already interested in and looking for your product or service.
PLAN OF ACTION :
• Improved User Experience– SEO also focuses on creating a streamlined and engaging interface with your clients that reduces bounce rates while increasing conversions or sales.
• Increased Visibility– With properly optimized web pages, your website can draw regional, national, and international attention.
• Greater Brand Awareness– SEO can increase market awareness and brand visibility for your business’s products or services.
• Long-term Credibility and Ranking– SEO can increase traffic from organic searches and help establish your business as reliable and dependable. I’ll find long term keywords and build high quality back-links to your website so that you can get long term credibility and ranking.
Below, I’ve mentioned our 360WISE approach for your website which will really help achieve the top results on Google as well as make your website Google friendly. We've also mentioned our link building & content marketing approach which will be further accomplished while promoting your services.
On Page Optimization (SEO):
1. Keywords Research: This will be my first step to find most relevant keywords which could be productive for your business & services. Once these keywords have been searched then they’ll be further stuffed in your web pages along with title & Meta tags. Keywords will play vital role while doing the link building & content marketing because all the promotional campaigns will be based on these keywords.
2.Title & Meta Tag Creation: On the basis of analysis & keyword research. I’ll prepare the Title & Meta tags and will be updated in the website. I’ll use our business oriented keywords in Title & descriptions and same will be stuffed in the web content which will be helpful while ranking your website.
The page title is what shows up in the tab of whatever web browser you are using. If you hover over the tab it should display the full page title.
A good Meta description can increase the search traffic of your site. It is also important for your keyword to be present in your Meta description and that the description does not exceed 156 characters in length.
*This is what results appear after the Meta Description of your page in the search.
3.Content Optimization: I will optimize the content of the website according to targeted keywords. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Don’t forget to use bold, italics, heading tags and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Update Your Content Regularly:
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, 360WiseMedia makes sure to keep content fresh.
The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the to hierarchy.
Unlike the H1 tag, you may have multiple H2, H3, H4, H5, and H6 sub-headings. Think of these sub-headings as ways of organizing the content on your page for your readers more than for the search engines. These headings should also contain important keywords and help organize your content into sections, so readers can scan your page and decide if it’s something they’re interested in reading.
Off Page Optimization (SEO):
Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it. Now I’ll move further to off page activities which I will do to build the back-links.
1. Social Bookmarking: In social bookmarking firstly I’ll target the websites with high domain authority. Apart from this on social bookmarking sites, I’ll complete the profile through which I will able to get links through website URL, Which will help us to show diversity in back-links.
We will be able to improve your website’s Google ranking by improving your link popularity through social bookmarking. To improve your online visibility, social bookmarking is the best. 360WiseMedia keeps your bookmarks professional.
Daily hundreds of visitors come to social bookmarking sites and your brand will become popular online. This will also increase the traffic rate to your website as a considerable portion of the website visitors will click on your website’s link and come to your website. The descriptions and the titles I create are keyword rich your bookmarks will be listed in the search results.
Example of Social Bookmarking Sites:
2. Directory Submission:
There are number of benefits of directory submission. One of the main benefits of directory submission is highly quality back links. All the search engines consider the number of back links your website have. Directory submission to the most trusted sites on-line will give your website the required back links.
Online highly trusted traffic web directories attract a lot of visitors each day. By listing your website in the top directories, your website will get the required additional exposure and visibility needed.
We also provide profile linking in which we’ll be able to build back-links to our site through other Highly trusted profiles pointing to your business / brand.
Forum links allows you to boost the link popularity of your website. Forum posting helps in creating huge traffic as well and also provides strong back links for your website. 360WiseMedia will find your service niche forums and participate in them. We also will add your website link in the source section to increase the popularity of your website or to get the quality back-links.
Posting Classified Ads:
Classified submission promotes your business to your local audience. We specialize write attractive Title and Description for every Ad which will be based on your service or on your products. We use keywords in the Title and Description to increase the visibility of the product/service. This method is good as well for targeted traffic and to increase sales. As classified ads get removed in one to two months Team360Wise monitors the AD content and replaces them monthly.
Blog writing & submission:
We create multiple theme-based custom blogs. Then submit the written content on it to generate strong back-links and healthy traffic.
360WiseMedia also promotes the created blogs to make it popular by doing submissions on different bookmarking sites and sharing them across Social communities/individuals.
360WiseMedia will submit posted content like blogs, web blogs and other data on popular sites so that these can easily index on Google. There are so many popular blog sharing websites which allow URL sharing with 140 – 160 characters and your followers can instantly know about new posts on your blog. To get instant traffic on your website and to enhance the visibility of your content.
Example of Blog Promotion Sites:
Local Citation: In Local Citation, I’ll promote our website on other website and it helps us to rank in local search results.
10. Image Sharing: - I’ll target the different image sharing sites like flickr, photobucket etc. to drive healthy & quality traffic on our websites. I’ll add Images Alt Tags and proper description while submitting them.
11. PPT Submission: - I’ll also create business PPT (power point presentation) and submit it on top PPT submission sites list to get the quality back-links and healthy traffic to our website.
Example of PPT Submission Sites:
12. Article writing & submission: Not only will we write the article content and submit it to top article submission websites from where along-with back-links We will be able to get more traffic to your website.
Note : All Of Our Press Releases are submitted to 360WiseNews and then picked up by ABCNews, FOXNews, CBSNews.... to name a few.
Example of Article Submission Sites:
13. Info graphics Creation: I’ll create informational or readable Infographics on keywords/service at high domain authority sites to get the quality back-links for our website.
Example of Info graphics Creation Sites:
Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding and other marketing goals we can serve with content marketing. It needs a strategic approach and that's what a content marketing strategy is all about.
It is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action by changing or enhancing consumer behavior. Great content can help you build your audience and drive continued traffic growth to your site. While writing content, I’ll use:
Pick Catchy Title
keep the title accurate and clear
Engaging, fresh content
Unique and in-depth content
Target keywords in the Body of content
Specifically, there are three key reasons and benefits for enterprises of content marketing:
Increases visibility of your brand
Develops lasting relationships with your audience
Improves brand awareness and recognition
Creates loyalty and trust with both your current customers and prospects
Helps you to build authority and credibility
Positions your business as an expert in your industry
Generates traffic to your site to improve lead generation
Opens a channel of communication through social shares and comments
Helps your customer move through the purchase decision more quickly
Provides value with no strings attached
Weekly Ranking Report for Targeted Keyword
Weekly Link-Building Report
The whole idea behind this 360Wise plan is to promote your business/brand. The 360WiseNetwork is an Influence SocialMedia First platform. Our prime focus remains on organic marketing and verified Influence, where we boost your ranking status and traffic of your website, brand or business for targeted keywords, increased ROI and better brand visibility.