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The Mastery Of Celebrity Endorsed Marketing In 2017

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I Need Brand Visibility But Can Not Afford A Celebrity For The Marketing Klout Necessary For Final Impact


Choosing the right celebrity can have a huge impact on a brand. Having the right Celebrity for brand recognition is an extremely important asset of a company. The advertiser will need to select the right candidate that will represent their image and promise of their brands. If celebrities do something that could affect their image the brand may have a decrease in sales and the advertiser will need to choose carefully and select a celebrity that will continue to increase the growth of the brand.

In the year of the 2000s, studies have shown that by having a celebrity ambassador for a firm has improved sales enormously; such as Nike whom signed Tiger Woods in 1996 saw a $50million increase in sales on golf balls by 2002 ("Celebrity Endorsement – Throughout the Ages,"2004).

Tiger Woods also lost plenty of Brand endorsements making it clear that Celebrities are only human in my George Michael's voice born to make mistakes.  

According to Study.comCelebrity endorsement is when a famous person uses their notoriety to help sell a product or service. The benefits of using a celebrity for advertising are the ability to: Build brand equity, meaning brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits.

We can always look in 2017 for a iconic example of Brand positivity in the Board of Directors of 360Wise Media with MCHammer 

Why Celebrity Endorsements Are More Important Than You Think In 2017 ....... to be continued.