We are now in the Jetson era that the television told us about in the 70's and early 80's.
The way content is delivered and the way we view it are in the palm of or hand.
Small and large business models can no longer depend on foot travelers, postcards and basic word of mouth. Main stream media, as they used to call it, is streaming literally in the palm of your hands in real time on Twitter , Instagram , Facebook , ActBoom and many other ( Over The Top Tv ) OTT and Social Network applications.
Notice above how we did not sat "SocialMedia" instead we said "Social-Network," the reason behind this non-mistake is the fact that Media is exactly with the termed definition states it is "The means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely." ~Media | Define Media at Dictionary.com