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Toni Renee is a cosmetic marketing – essence

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Fold by India Espa-Jones, photos courtesy of Sonia Broman

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What does the cosmetic product turn out to be viral? It’s not nearly amazing ingredients and effectiveness, a luxurious packaging or an inspiring brand founder. In addition, the recipe must include bomb marketing, stories telling and activations across the product itself – because of Masterminds PR and marketing.

And on the subject of influential favorites and celebrities, reminiscent of Eye masks and Eadem’s mouth,, Toni Renee This is a marketing maven behind these important arts. In an exclusive conversation with Essence below, Renee discusses how she began, why she values ​​black start-ups and develops beauty space.

Toni Renee is a cosmetic marketing that is to know

Discovery of the Solange team

After signing up on the University of Cincinnati to go away the mother’s house, collecting tables on the bus didn’t seem so bad. “I went to study without the real direction of what I wanted to do,” says Renee Essence. Soon after, she was discovered by one among Solange’s close friends, Diane “Shabazz” Varni, who saw the potential in her vision.

From there, Renee worked on a platform built across the album Solange, where she wrote about black culture, music, and after a while she had something to say in her social media strategy. Since then, her work included brand and content strategy, influential marketing and each work between them.

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Toni Renee is a cosmetic marketing that is to know

Prioritization of black beauties start-ups

Working with the coach, RCA Records and Magazine, the chance was presented to just accept her multi -faceted talent for L’Oréal. But “I wanted to leave the corporate structure and see if I can do the same marketing level at the startup,” he says. PO will sit with Local founder, olamide olowe“I rejected my position in L’Oréal and went to the town.”

Renee has developed a very deliberate strategy, feeling very “willingly” to strengthen the black cosmetic brand, creating a community around products and types through press tours to places reminiscent of Ghana (i.e. yes Well received by the press) and cooperating with the influential customers with which customers are involved.

Toni Renee is a cosmetic marketing that is to know

Viruses

One of her biggest marketing tricks up to now? Eye masks. “We were going to intend to intend to introduce to the brand and how we wanted the brand to look outside,” says Renee. “I really love to connect the community.” With over 19,000 posts using the #TOPICALS HASHTAG on Tiktok, the creators wear masks under the eyes as a essential beauty accessory in lots of movies. In other words, products are still a hot commodity to this present day.

Working with Ead and Camille Rose

Like her strategy, she had a similar approach to the black brand of Camille Rose hair care and the minority of the French skincare brand EADEM. “I think that the biggest obstacle is to understand that as an audience he becomes younger, they have shorter attention,” he says. “Your marketing and advertising must be a bit more aggressive and to the point.”

Toni Renee is a cosmetic marketing that is to know

Expanding beyond the wonder box

Now Renee has frequently expanded beauty, calling for brand new fields in its portfolio, reminiscent of technology and entertainment. From assistance in influential marketing within the Bumble dating application, to work on several HBO Max projects, its talent can’t be packed in just one brand. “[I’m] You can get out of the corporate rat race and continue to create amazing marketing strategies, “he says. “Freelance consulting is a terrifying space, but these brands trust me, my vision and what I see.”


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This article was originally published on : www.essence.com
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Health and Wellness

Atlanta cultivates the largest free food forest in the country in Browns Mill

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In the Browns Mill district in Atlanta there’s the largest free food forest in the country, an idea based on a community that called the residents’ contribution to fighting a scarcity of food safety and increasing awareness of sustainable development.

Free Food Forest is the first of its kind in Atlanta and offers residents a brand new style of public park. According to the press message of The Conservation Fund, Urban Food Forest already produces fresh fruit, nuts and vegetables for the community. “The food forest is approaching protection through the concept of agrooling – using agriculture, which integrates trees and bushes with food production to create healthy and ecologically resistant landscapes,” the organization said.

Located 4 miles south of the city center in the area identified as a food desert, the urban food forest includes over 7.1 akra and wears over 2,500 medicinal and edible plants, including large pecans, blackberries and Muscadine vines. Food Forest Steward Celeste Lomax said that this area isn’t any longer a food desert. “You have everything you need here in this food forest,” she told the Conservation Fund fund. “Nuts, trees and berries … We have starch, we have beans, we have everything here.” Aglanta noticed that the site was previously a working farm belonging to Ruby and Willie Morgan, who excess products left for neighbors.

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In early stages, the plans of the area include the removal of invasive species in addition to restoring and protecting native plants. The forest can even contain community garden beds, fruit and nut orchard, herbal gardens, walking routes and accumulating spaces. Currently, 30 recent garden beds and over 100 fruit trees have been planted, which was a step in the right direction, because the project fights a scarcity of food safety in Georgia. According to Feeding America, over 1,400,000 Georgians face hunger, and over 400,000 are children.

A forest is greater than just food. “I want to be able to educate and teach people how to develop my own and how to become self-sufficient,” said Lomax. “We also employ a community using a food forest as an educational space and a holistic place to heal health and well -being.” In addition to the afternoon aromatherapy session, yoga and medicinal programs are conducted under the pecans.

Urban Food Forest is a collective contribution between the security fund, the Bureau of Sustainable Development and Resistance of the City of Atlanta, the Department of Parks and Recreation, Atlanta trees, local residents and various interested parties. Partnership with Greening Youth Foundation offers residents paid work on work force to organize them for green work opportunities and work in the park. Educational resources for all age groups are also offered on site.

The food forest has already noticed the help of over 1000 volunteers.

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This article was originally published on : www.blackenterprise.com
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Health and Wellness

From podcasts to panels, “femmeland at sea” brings a nephew to open water – ESENCE

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Femme is ahead flows out with the debut The first of a of a kind, focused on women’s impressions within the years 20–23 of February 2026. Trailblazing Music and Entertainment Company joined forces with experts Cruise Sixthman and Destination Curators Vibee to create a transformal journey with Miami, Florida to Nassau, Bahamas on downloading luxurious pearl Pearl.

The inaugural cruise will demand powerful performances of the award -winning singer and actress Keyshia Cole, the award -winning Grammy® Ikony R&B Monica and the legendary Vocal Trio SWV. But other than music, he guarantees an interesting, multi -day feast of strengthening, creativity and combination. From the biological renewal session to mentor laboratories, wine tastings to KaraokeAnd provocative panels for recording podcasts live-lived details have been chosen for raising and inspiration.

“By celebrating our 5th anniversary, we are happy to announce our first cruise-vision, which I have had since our premiere in 2020,” says the founder and general director of Femme It Heather Lowery. “I have always been brave about what Femme Forward means, and the experiences that we create with women in the center. And despite the current optics and everything they require around us, we will continue to do more – we create more possibilities, create space for a larger representation and feed more experiences that strengthen women’s voices around the world.”

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From podcasts to panels,

Guests will benefit from the exclusive recordings of live podcasts, including Crystal Renee Hayslett and led by B. Simone. Additional activations include nice sweat girls, moments of biological renewal from Walkgood La, the morning attitude with Tai and the total schedule of interactive experiences, corresponding to the Femme Salon, Speed ​​Mentoring with Next Gem Femme, #Musicsermon Live and Sunday school Kirka Franklin.

All this takes place on the Norwegian pearl, together with a wonderful dining room, hot tubs on board, full -length bars, luxury spa, fitness center, casino and others. And when the dock, guests may have time to immerse themselves within the tropical beautiful Nassau-white beaches, coconut palm trees and turquoise water.

Pre -sales registration in the primary round is open until April 1 at 23:59 ET. The final registration of the round ends on April 9, and public sales start on April 11 at 14:00 et via www.femmelandatsea.com. Early reservation includes the choice of booking a cabin for less than $ 100 per person until June 20 or in the course of the cabins.

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This article was originally published on : www.essence.com
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Health and Wellness

Why men often don’t tell anyone about sexual abuse

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It is sort of estimated in Australia one in five boys (18.8%) experience the sexual abuse of youngsters. And at the very least one in 16 men (6.1%) experiences sexual violence after the age of 15.

However, many boys and men don’t talk about these experiences to others. Studies show that men are less likely Down reveal sexual abuse and assault than women.

First, it also requires boys and men reveal sexual abuse or assault. On average, men are waiting 21 years Before you tell anyone about use.

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This is an issue because Talking to others It is often a crucial a part of understanding and recovery after these traumatic experiences. When boys and men don’t discuss these experiences, it The risk of their mental health problems and insulation worsens And they don’t get The support they need.

We wanted to grasp what prevents boys and men from talking to others about sexual abuse and attacks (or “sexual trauma”). So we did systematic reviewwhere we combined evidence from numerous research on this subject.

We found 69 essential research, including over 10,500 boys and men who’ve experienced sexual trauma from world wide. Research was published in 23 countries on six continents, with most research from the United States, Canada and Great Britain. Two studies were published in Australia.

Our latest arrangements contain tips about how one can break down barriers that prevent men and boys from discussing sexual trauma.

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Many boys and men don’t tell anyone in the event that they fell victim to sexual violence.
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Increasing male identity

We present in various countries and cultures, the sexual trauma of boys and men influenced their male identity. It included the sensation that they weren’t “real people” or that they were weak because they were attacked and attacked.

IN one examinationThe participant explained:

A person’s sexual abuse can also be abusing his masculinity.

Almost widely, boys and men suffered an intense sense of shame and guilt due to victim, and plenty of have been blamed for years to a long time.

Many boys and men said they were nervous that others would think that they were gay in the event that they revealed that they were used or attacked. This harmful stereotype reflects the widespread homophobic attitudes, in addition to erroneous beliefs about the survivors over the use and attacks.

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Sexual abuse for boys and men has long been ignored, rejected and misunderstood. The nature of the issue was felt by participants. As a therapist said, who supported the survivors of abuse In one study:

As victims, we’ve got no cultural place for men.

LGBTQia+ men have additional revealing barriers. Some have experienced concerns about concern abuse or assaults someway cause or contribute to their sexuality. Many also reported receipt not supported and homophobic answers When they revealed abuse and assault of others. This includes their minimized and rejected stories, or suggestions that they’d to agree, considering their train to other men.

Stigma in the event that they say

In many cases, boys and men who tried to tell others about their sexual trauma, met with stigmatizing and useless answers. Some They were blamedIN He said they invented itOr Even mocking.

Others were discouraged from talking about their experiences again. In some countries, people tell boys and men not to speak about use or attack, since it is perceived as a shame and their families.

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Boys and men who were attacked by women often said that their experiences can’t be classified as abuse or assault or aren’t bad enough to justify support.

Understanding why men don’t talk

Many of those barriers in revealing are related harmful myths About sexual abuse and assault amongst boys and men. These include the erroneous beliefs that men aren’t used or attacked, and that only homosexuals are used or attacked.

What’s more, many individuals think that experiencing sexual abuse or assault is contrary to a socially idea about How do people behave “should”: For example, consistently showing physical strength, domination, independence and endurance.

These strict ideas on what it means to be human Prevent many boys and men to disclose sexual traumaAnd they affect how others react once they reveal.

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It also can mean boys and men Try to bury your difficulties after sexual injury Because they feel that they expect them to be dissatisfied and can cope with their problems independently.

A man sitting at a therapeutic session.
If men don’t feel comfortable, telling anyone about their experience, they can not get help.
Drazen Zigic/Shutterstock

What can we do higher?

We know that experiencing sexual trauma is closely related to significant problems of mental health in boys and men. They include substance abuse and addiction, Post -traumatic stress disorderIN depression and even suicide.

Receiving non -branch and stigmatizing answers once they only attempt to seek help They deteriorate these problemsAnd he adds cycles of silence and shame.

We need to interrupt down barriers that stop boys and men revealing these traumatic experiences. It can save lives.

Helping boys and men revealing sexual trauma just isn’t only encouraging them to occur. We must be certain that that other persons are prepared for secure response once they resolve to talk.

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There are some ways to lift awareness about sexual abuse and assault for boys and men. For example, television programs akin to Baby reindeer It helped me to present this problem at the pinnacle of the conversation. Public health campaigns, which clearly lead boys and men to debate sexual trauma, will also be helpful.

We also need to make more to be certain that that boys and men experience sexual trauma Appropriate places to support. Australia has some services performing the crucial work on this space, akin to Survivors & Mates support network. However, more funds and support are crucial for men throughout the country to have secure spaces to debate and get better after their experiences.

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This article was originally published on : theconversation.com
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