Entertainment
How Houston’s car culture is fueling Adidas’ new collaboration with Premium Goods – Andscape
Houston native and longtime sneakerhead Jennifer Ford tapped into that very same dedication and pride when she created Premium Goods, the nation’s first Black woman-owned sneaker boutique, which was handed right down to her by her brother while he spent hours working on his car within the driveway.
While her brother tinkered around their house, Ford got a glimpse of Houston’s car culture. In the remaining of her neighborhood, she discovered car club meetings organized by different generations. Unbeknownst to Ford, she had built considered one of the primary independent sneaker boutiques in Texas in 2004 and had recently created the PG x Adidas Campus ’00 sneaker as an ode to Houston’s car culture and car clubs.
“It’s a group of people with a common love who can come together in a safe space and talk about things they enjoy, while also gaining guidance and helping others. We feel like this happens a lot in our store,” Ford said. “Our team is really informed about previous and new products, so they advise people. I feel like car clubs do the same thing.”
This edition of the Campus ’00 silhouette includes a hidden pocket that mimics a glove compartment and a cracked leather upper that reflects the imperfections of life and cars.
The Premium Goods team also desired to be sure that the colour red was the most important theme of this collaboration. According to the brand’s creative director, Joseph Kare, red is a central element of the Premium Goods brand resulting from its ability to precise boldness and power, and is associated with all of Houston’s major sports teams.
The car culture that is “rooted in the Houston nature,” as Ford likes to say, has followed her from her childhood driveway, to attending car meets in highschool, and now into her home as an adult. Once a month, car enthusiasts gather near Ford’s home for the group’s self-titled event Coffee and cars. The meetings spread throughout Texas and started to be organized commercially in 2004, the identical yr that Ford founded Premium Goods in Houston.
“This shoe represents all of them as a collective and even those who aspire to the automotive world,” Ford said.
For Ford, a very powerful a part of the campaign is its collaboration with the Adidas Cornerstone Community. This initiative helps BIPOC-focused retailers by offering resources for ongoing support, hosting community events, and providing training from industry leaders. In partnership with Cornerstone Community, Premium Goods will donate a percentage of shoe sales to Dekaney High School’s automotive technology program, whose curriculum exposes students to the automotive industry through car care clinics, safety workshops and driver teaching programs.
“These programs aren’t as common in schools these days as they used to be, assuming funding has been removed from them, but this is a great opportunity for youth who don’t necessarily want to go to college but can still find something they really like.” Ford said. “There are many individuals on this country whose careers and lives depend upon the automotive industry, and plenty of of them, unfortunately, cannot go to school, but they create these careers and make a living from them. It’s similar to in America.”
Given Houston’s wealthy history and culture, Ford and Kare’s goal was to not overwhelm themselves by making a shoe that represents every aspect of town; as a substitute, the creative duo desired to pay tribute to the community living within the noisy city.
“Our goal was to create a well-balanced design,” Kare said. “There is a whole lot of intersection between our customers who’re occupied with cars and likewise sneakers. We feel that communities ultimately mirror one another. In a dream world, we might have had many more opportunities to create designs that showcased all the good things about Houston, but we only had one model and we wanted to point out off something that is somewhat underrated.
Ford associates cars with various core memories from adolescence to maturity. She remembers being with her older sister and seeing transport trucks in her neighborhood and MOMO wheels with shiny, colourful lights under the car.
“It was almost like a rite of passage,” Ford said. “I could not wait to be 16 and be cool, but then you definately realize how much money you’ve got, what you truly get and what you’ll be able to do with those limitations. Many people associate memories with cars and the independence that comes with them.
Ford got here from a modest family and knew she would must work for her first car. She did what many other teenagers do and went to the local mall to search for a job. When her grandmother died, she left her a car, which Ford was capable of sell for $600. She saved one other $600 and in 1996 bought a 1984 Honda Accord.
“It was pretty old, but it was fun,” Ford said. “I have a great dad, but he definitely pushes me to study. So if your tire got flat, he wouldn’t replace it for you. He would show me how to replace it, and if something went wrong with my car, he wouldn’t take me to a mechanic to fix it. I would have to go and price it and then he would go and price it and show me the difference in what they would charge men and women.”
Ford’s independence and self-protection evolved into the well-oiled machine that is today’s premium goods. After receiving the decision from Adidas, Ford, Kare and the team met internally and quickly decided that Houston’s car clubs and culture can be their inspiration.
After deciding on the concept, the Premium Goods team met with Adidas again for guidance on material selection. Ford and Kare used their previous experience working with major brands, reminiscent of two Nike Air Force 1 colorways, to assist guide them.
“Because we’ve been in business for 20 years, we’ve seen a lot of shoes come in and out of people’s homes,” Kare said. “We knew we definitely wanted cracked leather and suede because we felt it represented the aging and imperfection that exists in car design. Once we got the first sample, we didn’t have to make many changes.”
As Premium Goods celebrates its twentieth anniversary, Ford and Kare see their customers grow up and return to the boutique with their children. Kare also noted that by watching their clients grow, they’ve the chance to see them evolve as business owners and as people.
The brand was inspired by watching customers undergo subsequent stages of life and develop an interest in styles add a kid’s boutique to his offers.
“We wanted to provide them with an environment where their child could come in and pick out their own shoes and still provide a safe environment for the child,” Ford said. “It’s definitely not a huge money maker, but it’s fun for us to give away gifts and shop for the whole family. Plus, who doesn’t love photos of the whole family with everyone wearing matching sneakers.”
For Ford, it is not nearly selling lifestyle or limited-edition shoes, but greater than that, not taking with no consideration the luxurious of waking up and with the ability to go to work with her friends while making an impact on the community that raised her.
Entertainment
An attempt to save the image of Jeff Bezos’ future wife backfired after weeks of outrage and ridicule over her skimpy outfit
Lauren Sánchez has apparently gained a popularity for her fashion hits and misses as social media users began following her every move.
Billionaire Jeff Bezos’ current fiancée stepped into the highlight long before she met the Amazon co-founder, after years spent as co-host of “Good Day LA,” a reporter for “Extra” and host of “So You Think You Can Dance,” and he even starred in a number of movies like “Ted 2.”
She faced criticism for posting a sultry selfie in November in a negligee-inspired gown by designer Laura Basca. In October, the 54-year-old again faced backlash when she showed off her latex Halloween costume as Catwoman.
Now, weeks after being deemed “cheap” and tasteless, the founder of Black Ops Aviation has turn out to be a subject of discussion.
On December 5, Sánchez and the business mogul attended The New York Times’ DealBook event in New York City. For the occasion, she wore a white Alexander McQueen suit and a white lace corset. The beaming bride-to-be sent two mirror selfies of her outfit, which she signed: “winter white.”
One follower particularly was stunned by the whole look he ejaculated that she was “very attractive and beautiful, gorgeous and stunning, charming and fantastic young lady, sexy, charming, charming and elegant” in the photos that Sánchez took.
Two other people swooned over the photos and wrote: “So chic and elegant!” and “You look great.” But as you would possibly expect from online viewers, not everyone was impressed.
Jeff Bezos’ fiancée, Lauren Sanchez, cropped a photograph of him in a jumpsuit and then set Instagram on fire with her look.https://t.co/n7YNGctQFE pic.twitter.com/DNKP2i9o9C
— Sean Joseph (@sjoseph_sports) December 2, 2024
When Page six published paparazzi photos from the trip, the critic commented: “It’s 30 degrees in New York and she gets out of the limo in a white Miami smock, her bra visible to everyone. No taste. Nothing. A cashmere turtleneck, flannel trousers and a wool jacket can be classy.
Someone else sharply asked: “Who can be the first to tell her that she looks tacky and not elegant and refined? Does she even know what sophistication means? A 3rd person noted: “She looks more like she’s wearing a bathrobe.”
Lauren Sanchez 2003 vs. Lauren Sanchez 2024
Nothing to see here, people, move on#LaurenSanchez pic.twitter.com/mgr4vj6mFq
— Occam was right (@OccamWasRight) November 21, 2024
Another person wrote in a comment from a licensed pilot: “White means…” possibly referring to rumors that Sánchez and Bezos are scheduled to exchange vows over Christmas. At least one person doubted the couple would have the opportunity to say “I do.” This person said: “This will be the longest engagement ever. They will NEVER get married and we all know why!!!!”
Sánchez told the “Today” show hosts that she was in the process of planning the big day last month. She didn’t comment on speculation about exchanging Christmas vows.
Renewed interest and scrutiny of Sánchez has increased as the pair have been spotted in various locations in recent months. The couple reportedly began dating in 2018. Their engagement was announced five years later, in May 2023. Their upcoming wedding can be a second journey for each of them.
Sánchez was previously married to celebrity agent Patric Whitesell, with whom she has two children. She can be the mother of a son, whom she shares with Pro Football Hall of Famer Tony Gonzalez. Bezos was married to the mother of his three children, Mackenzie Scott, for 25 years once they divorced in 2019.
Entertainment
Apart from the song with singer-songwriter India Shawn – Andscape
India Shawn is a contemporary muse with a chilled nature, crafting love stories and heartfelt tales in smooth, charming songs. With over a decade of experience in the music industry as a singer-songwriter, Shawn has incredible strength. She was born in Los Angeles, and her musical roots reach throughout the country. Beginning her profession in her hometown, Shawn eventually found herself in Atlanta, where she immersed herself in the city’s deep-rooted R&B scene, further shaping her artistry.
“I transferred to ATL, I was in 10th grade, and that’s when my music journey really started,” Shawn told Andscape. “I met people who were trying to get by, so I ended up recording and learned what songwriting was really early on.”
Before releasing her debut EP in 2012, Shawn wrote songs and collaborated with artists similar to Chris Brown, El DeBarge, Keri Hilson and Monica. In 2013, she gained much more notoriety when Solange Knowles published her song “I’m Alive” on the Saint Heron compilationmarking her as an artist value watching.
Following the release of the single “There Must Be a God” from the Andscape soundtrack, she caught up with Shawn to learn more about the muse behind the vibes.
India Shawn
Name:
India Shawn
Hometown:
Los Angeles
Artistic soundscape
Airy, soft, telling a story, multidimensional, soft, mysterious, atmospheric
The oldest musical memory
Shawn’s soulful sound is deeply rooted in her upbringing, with influences drawn from her childhood memories and the musical culture of her church. “I sing with my sister all the time, and I also grew up singing behind my mom in church. She was the leader of praise and worship. So I feel like most of us R&B kids have that experience,” Shawn said. “I had these little solos in church, and I believe what made me consider in it was that after the service people got here as much as me with tears of their eyes and said, ‘You really moved me while you sang.’ “These early moments of connection with music and audiences laid the foundation for conveying depth and sensitivity through her music.
Influences
For Shawn, music, especially R&B, has all the time held a special place in her life. “Me and my sister are harmonizing in the living room, just picking some of our favorite songs, including for me Mariah Carey, Babyface, Boyz II Men and (and) Brandy,” she said of her early music memories.
Creative process
Shawn often draws inspiration from real-life experiences and relationships that influence her music. She weaves this into the authenticity and atmosphere of her songs, but she didn’t immediately recognize where her inspiration got here from. “It’s funny that it took me so long to make that connection, but I realized that I was telling my whole story and presenting my business through my music,” she said. “It took me two albums to realize, wait a minute, I’m giving people a lot to understand here… these aren’t just songs. This is truly the life I live.”
Challenges and development
As Shawn’s profession grows, so do his moments of appreciation and reflection. “I literally just thought about a very gradual progression of my career. It’s like step by step, but there are more breakthrough moments. My first tour, which was so beautiful, I just knew I could pack a room and people knew my lyrics and sang my songs to me. Those moments that make the waiting not in vain.”
Shawn has plenty of recommendation for up-and-coming singer-songwriters. Her biggest sacrifice? Collaboration is essential. “I think (cooperation) is really why I’m still here. So find your people… you’ll know when it feels right, you’ll have that freedom and fluidity, and you’ll be able to really create things and create without having to think too much.” He also shares the importance of patience. “Just be patient during the journey. This has been a theme throughout my profession. Let it develop. I feel like more things come from being in that flow and being present reasonably than forcing all of it.
Current project
“There should be a God”, the lead single from Andscape , now streaming on Hulu, also serves as a teaser for Shawn’s solo album. “(This song) is such a manifestation of God’s love,” she said. “I think when you find yourself in a place of waiting, you can feel very hopeless. So when you see glimpses of God’s love again, or the fact that you know there is a higher power, there is a source that is thinking about you, has you in mind, has a perfect plan for you, it’s just like the clouds parting. And this is the moment, I understand. I understand that I had to go through all this to get here. And that’s exactly what I felt in the studio that day.”
Entertainment
ICYMI: Tessa Thompson’s Mocha Lip, Danielle Brooks’ Updo and More – Essence
With just a number of weeks left until the tip of 2024, the celebrities are setting the tone for the brand new 12 months this week. And although mocha mousse is anticipated to be fashionable in 2025, neutral shades in darker tones have gotten more and more popular. Paired with an array of beauty eras – from elegant Twenties updos to 2000s-style round pink, the brand new Hollywood showcases its best 12 months-end beauty moments.
Tessa Thompson and Issa Rae are the newest to debut mocha lips holiday shade near the season, and Coco Jones’ lipstick was cranberry red. Doechii’s perforated suggestions and signature face-lift tape made it probably the most avant-garde look of the week, and within the sweetest moment, Chloe and Halle Bailey’s round pink cheeks made pink cheeks a winter styling staple.
From makeup to hairstyles, Sabrina Elba and Alva Claire opted for light, coffee colours, and Jourdan Dunn’s short hairstyle proved relevant at any time of the 12 months. Meanwhile, Lupita N’yongo, Danielle Brooks and Venus Williams’ braided buns showed just how classic this style may be.
In case you missed it, take a take a look at 17 of the very best celebrity beauty moments from the week below.
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