Entertainment
Tennis sensation Coco Gauff is the new face of Wheaties – Essence

Photo by Joshua Tua
On Tuesday, Coco Gauff became the new face to grace the famous A box of General Mills Wheaties cerealHe joins an extended list of athletes who’ve once graced the cereal box referred to as the “breakfast of champions.”

While the front of the box shows Gauff in motion, the back of the box details Gauff’s early profession as a tennis player and the way she was inspired from a young age by Venus and Serena Williams.

The new title is worthy of the 20-yr-old champion. In addition to being a Grand Slam champion in each singles and doubles, she made history at the 2023 US Open by becoming the youngest American woman to win a match since Serena Williams in 1999. She currently has seven Women’s Tennis Association singles titles to her name and is the second-most famous singles player in the world. In 2024, Gauff was the only female athlete and the youngest to be honored Women of the Year List.
“It means a lot to be in a Wheaties box, especially one as iconic as Wheaties,” Gauff tells ESSENCE. “And to be able to accompany Billie Jean King is also a huge honor, so I’m really happy and excited to share that with everyone.”
The announcement comes on the heels of tennis legend and activist Billie Jean King’s debut in a Wheaties box earlier this yr, roughly a yr after she won the U.S. Open title. And the timing is perfect, as the 2024 U.S. Open Fan Week kicks off. On Aug. 20, Gauff joined King onstage at the USTA Billie Jean King National Tennis Center.
“Getting to know Billie on a personal level over the years, she’s just the type of person who’s a go-getter,” Gauff says. “If I had to give you a quote that would definitely describe her, she’s the type of person who says, ‘Why not me?’ because she’s just pushing the boundaries. I know what she did wasn’t easy,” she continues. The tennis star is referring to the advocacy and activism of Presidential Medal of Freedom recipients who’ve also excelled on the tennis court. King has won 39 Grand Slam titles in her profession and won the 1973 “Battle of the Sexes” tennis match against Bobby Riggs. King is also known for fighting for equal pay in the sport.
Like the WTA organizer, Gauff also desires to be an advocate, each on and off the court. “To me, you’re a human being before you’re an athlete. I know in the past, people have told athletes to stick to their sport, stick to being an athlete, but at the end of the day, you’re a human being,” she says. “But once I step on the court, [grocery] in the store, they will see me as a black woman before they see me as a tennis player or something.
“At 20 years old, Coco Gauff is already showing the world that anything is possible when you dare to dream — the definition of a Wheaties champion,” said KC Glaser, senior manager of brand experiences for Wheaties. “We are thrilled to recognize Coco as our newest Wheaties Champion amidst her incredible season on the court and her ongoing activist work off the court.”
Coco Gauff is on a journey to change into one of the best tennis players in the world. Despite her young age, she has consistently set ambitious goals for herself and has remained steadfast in pursuing them, even when faced with challenges. Reflecting on her path to success, Coco emphasizes the importance of trusting your instincts and never letting outside influences dictate your potential. As she says, “I feel for me, [it’s important] dream big, I feel from a young age, I talked about my dreams and I never wavered in them,” Gauff says. “Just know that you just’re the only one who can judge your abilities and sometimes even you do not know your potential. Sometimes you possibly can go further, but for me, just know where you should be after which follow it. Don’t let outsiders or other people change your view of yourself because at the end of the day, you are the one who puts in the work. You’re the one who has to go on the market and compete, so only you already know how far you possibly can go.”
Limited-edition Wheaties by Coco Gauff boxes shall be available at major retailers starting this month for $6.19. While Wheaties continues to honor world-class athletes with its iconic Orange Box, the brand is also celebrating on a regular basis athletes with the launch of Wheaties Protein cereal, introduced earlier this yr. This new offering is General Mills’ highest protein cereal, with over 20g of protein per serving, available nationwide in two delicious flavors: Honey Pecan and Maple Almond.
Entertainment
Usher to provide the address of the Emory University class start from 2025 graduates

It seems that there will not be much that Usher Raymond IV – Better, known to the world, simply as a USher – no. He can sing. He can dance. He can sing and dance while skating. He works. Sells Las Vegas residences. Performs philanthropic work.
And also performs the completion addresses. Usher was utilized by the University in its own yard. May 12 Usher will provide the address at Emory University 180. Ceremony of graduation and shall be awarded with an honorary doctorate in humanitarian letters from the institution. This will not be the first Usher Rodeo with an honorary doctorate; In 2023 Berklee School of Music in Boston He awarded the International Superstar with distinction. He also gave comments then.
Usher will not be alien to Emory University. His non-profit, New Usher Lookwhich according to the website“He transforms the lives of malnourished youth through a comprehensive program that develops passion, global leaders”, has established cooperation with Emory’s University’s University Goizueta Business School in a 400-hour program helping to prepare teenagers for faculty. Apparently, non-profit influenced over 50,000 students.
“I spent my life following my spark – my passion – and trying to support young people when they find and follow their own passions. I am excited that I have the opportunity to talk to these amazing Emory students who graduate and prepare for imprint in the world – said Usher in Billboard statement.
Usher is one of the most successful musical acts in history, selling over 80 million records, winning many Grammy awards and has toured throughout the world since his profession in the mid -90s. His album “Confessions” from 2004 is the second best -selling album from 2000 and is taken into account by Rolling Stone as one of the best albums of all of all of all.
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Entertainment
The most iconic moments of the beauty of Robert Flack – Essence

Anthony Barboza/Getty Images
Robert Flack, a valued singer, songwriter and pianist, died on February 24, 2025, at the age of 88. The legendary singer, whose velvety voice again defined the soul and R&B, stays a everlasting icon of elegance, emotions and artistry. With timeless classics, resembling “Killing Me Softly with His Song” and “The First Time Ever and Wis See Your Face”, the singer died the audience captivated the audience along with her ability to weave delicacy and power in every note. Not only will we take heed to her repetitive music, but we won’t stop eager about its most iconic moments of beauty.
In the 70s Robert seriously swayed Afro – a daring statement of being black and proud – during performances at live shows, including the famous Newport Jazz festival. Two years later, she honored the scene of Ronnie Scott in London along with her hair drawn into the band, combined with dramatic long eyelashes, which defined her characteristic appearance. Always to experiment with hair, she also accepted braids decorated with beads, without effort combining style and cultural pride.
Just a few many years quickly forward, and Robert was still turning her head. While playing in Gillette Civil Rights 2010 between Cincinnati Reds and St. Louis Cardinals, she stunned the navy blue eye shadow, a dark light highlighter and daring red lipstick. The following yr, she performed at Bideawee Ball from 2011 with full rhythm – eyeliner, mascara, highlighter and its characteristic red lips. And in 2020 she performed unforgettable during the 62th annual Grammy Awards, wearing a beautiful curly crown and the same red lipstick that we met and loved.
In honor of her everlasting legacy, we glance back at some of the most iconic beauty moments of Roberta’s incomparable flack.
Entertainment
Joe Freshgoods X New Balance 992 “Starn Well” is celebrating cooperation

Joe Freshgoods selects five years and counts with New Balance because of his latest version 992 “Arged Well”, a tribute to his creative partnership with a characteristic brand of sportswear, which still supports his design talents and a contagious passion.
After Debut On the Joe Freshgoods New Balance 992 website, Chicago Creative is preparing for a wider version of February 28 via newbalance.com and chosen retail sellers. The new edition of the sneakers means the fifth anniversary of Joe of New Balance, milestone after almost stood before closing his now widely beloved and known brand.
The document coming in June 2025 is shared within the history of Joe’s success, from his start as an area Streetwearus brand in his hometown of Chicago to providing New Balance partnership in 2020, when he wasn’t sure find out how to keep his business.
“He examines how the partnership influenced the global culture of sneakers and development transparency”, Joe common In the announcement on Instagram, “which was more important to me than just doing it about tennis games. This is a real life. ”
The trailer of the documentation offers access to Joe’s journey, presenting his modest approach to success and its influence on the Boston brand of sportswear founded in 1906. Since joining New Balance, Joe Robinson (higher referred to as Joe Freshgoods), a champion with a young history.
Five years later, with 20 Sneakers Publishing House and counting the most recent cooperation of New Balance Joe Freshgoods is a love letter for his creative journey with the Boston brand.
“Sometimes I feel that I shouldn’t be here. But I am here and say, “Oh, I’m good at what I do,” he says within the film.
Project 992 “Agnish well” attracts the inspiration from the primary cooperation of Joe Freshgoods from New Balance – the edition of New Balance 992 “No Emotions”, also referred to as “heart anatomy”. It was a right away hit and celebrated in the course of the NBA All-Star weekend, and now charges resale prices around $ 3,000.
While the explanations for the New Balance revival may vary, many consider the primary release of Joe 992 to be a catalyst that enlivened the brand. Sneakers have pink and red suede silhouettes placed on an olive mesh base and accented saddle skin on the tongue and rear card.
Four sets of lace are attached, and the box is decorated with unique details reflecting the theme “aging well”. In addition, Joe Freshgoods designed the “Championship Dreams” leather university jacket to commemorate his five -year success as a designer.
“I wanted this jacket to capture the essence of the last five years – each project was a milestone, another closed chapter, another dream,” Joe signature Post on Instagram. “Over time, I had the honor to tell culturally important stories, and this jacket reflects this travel project according to the design.”
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