University of Colorado head coach Deion “Prime Time” Sanders became the talk of the sports world after the Super Bowl champion disrespected the media at an Aug. 9 press conference.

“I’m not doing anything with CBS. Next question. This has nothing to do with you,” the previous pro football and baseball player told CBS Sports Denver reporter Eric Christensen.

“This is beyond that,” Sanders said. further“It has nothing to do with you. I love you. I appreciate you. I respect you. It has nothing to do with you. They know what they did.”

He added: “I love you, but what they did was terrible.”

It seems he was reacting to a recent article about CBSSports.comwhich gave Sanders the second-worst coach within the Big 12 Conference. Coach Prime was beaten only by Kenny Dillingham Arizona State University on the list.

The statement said: “Sanders’ first season as an FBS coach started with a bang but ended with six straight losses. He generated buzz and excitement by talking a big game and assembling strong transfer talent. But the foundation has cracks — see the offensive line as one example — as the Buffaloes move to the Big 12 and face another difficult schedule.”

Many fans and pundits speculated that Sanders’ low rating within the CBS Sports rankings prompted his sharp response on the press conference. “Nightcap” host Shannon Sharpe was among the many talking heads who shared their opinions on Sanders’ viral exchange with Christensen.

“This is new to Time… Ever since he started playing sports, he’s always been the best, he’s always been told he’s the best,” Sharpe said of Sanders within the “Nightcap” segment. “This is the first time he’s not the best.”

Much like Coach Prime’s comments on CBS, Sharpe’s comments concerning the interaction sparked an internet discussion, with many YouTube commenters siding with Sanders over his fellow Pro Football Hall of Famer.

“This issue was NOT about his low profile. Several media outlets have him low. That was the case last year as well. Please dig deeper – that’s your boyfriend Shannon, call him!” suggested one YouTube user.

Another person wrote: “I like Shannon but he’s wrong. He did the same thing to Ray Lewis. If Shannon was in that situation Deion would protect him. The sad thing is Shannon is very sensitive when people talk negatively about him.”

Other people have raised the problem CBS Sports Article involving Colorado defensive back and Deion’s son, Shilo Sanders, who filed for bankruptcy over $11 million in debt. Someone on YouTube commented, “Pretty sure this had something to do with Shilo, not the rankings. The research team needs to do a better job.”

While Sharpe insisted that coaching rankings were the rationale Deion Sanders refused to answer CBS’s query, one other theory emerged that gained support from the two-sport legend. On3’s Phillip Dukes claimed that Sanders was indignant concerning the failed partnership with CBS.

“I’ll say this. There was a project between (CBS and Sanders) where one person did their part and was open enough to say, ‘Hey, you know what, I’ll share this with you,’” Dukes recalled in YouTube video.

He also said, “The other faction, the company in question, without warning and without saying anything, after putting time and effort into this endeavor, basically said, ‘No, it’s not looking good for us right now.’”

According to Dukes, there was a “breach of trust” between Deion Sanders and the potential running mate. Sanders told fellow author Sean Keeler at a conference with the Denver Post: “Oh, you don’t like us, man, why are you doing this to yourself?”

The two exchanged views, with Prime pressing Keeler to explain why he was all the time in “attack mode.” “It would be hard for me to really get involved with someone I didn’t like or something I didn’t like. I just ask why? Why? What did I do?” he stated.

Keeler, who recurrently covered the Buffaloes, responded, “You’ve got bills to pay.” Although Prime still refused to answer his two-part query about football. Keeler reportedly wasn’t an enormous fan of Coach Prime’s arrival in December 2022.

After Dukes shared a link to his explainer video on X, Sanders reposted it with commentary.

“Thank you bro for not saying certain things. We love it when they assume. Lolololol. Sometimes this madness is better than ‘Sanford & Son,’” Sanders wrote on Aug. 12. “Keep up the outstanding reporting and stick with it (100 emojis). Relationships in this business are everything. God bless my brother.”

After hearing the complete evaluation, one person added, “Trust is the reason he left JSU. Not the money. He loved JSU and the people of Jackson. But the lies, the jealousy, the ex-president. Trust is the reason he’s not leaving CU. Prime believed CU would eventually get the money and it did. He doesn’t need the headache of another Power 4 school.”

Sanders took over as head coach of the Colorado Buffaloes football team in December 2022. His current win-loss record with Colorado is 4-8 after one season.

Before joining the University of Colorado Boulder, Sanders coached the Jackson State Tigers. Coach Prime finished his HBCU profession with a 27-6 record from 2020-2022.

Former Atlanta Falcons player featured on Shannon Sharpe’s show “Club Shay Shay” podcast in December 2022, during which the eight-time Pro Bowl receiver called Sharpe his football “brother.” In return, Shannon defended Sanders’ controversial decision to leave Jackson State for Colorado.

“One thing I know for sure is that you’re going to support me, but you’re honest. If I’m wrong, you’re going to tell me. First of all, you’re going to call me first,” Sanders said. Sharpe then responded, “I’m going to call you first. I’m not going to say it publicly. I’m going to call you.”

Adding pressure to Sanders’s future might be the undeniable fact that he is ready to change into a grandfather to his daughter, Deiondra Sanders, welcomed her first child earlier this week.