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How to avoid marketing to the wrong people

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It happens all the time. People invest lots of money to start an organization they imagine in. They construct a web site, establish a web-based presence, and conduct keyword research. They spend money on analytical tools and create content that they placed on their website, but it surely seems that they don’t bring the intended results. They can have even hired specialists to help, but they don’t seem to be getting the traffic they need to. This might be because they spent most of their promoting budget marketing to the wrong people.

All successful firms initially spend lots of money and time researching their audience. You need to know exactly who your audience is and what kind of content they’re open to before marketing to them shall be effective. Traditional marketing methods that work for millennials won’t work for baby boomers. So how will you avoid wasting marketing resources on a technique that will not reach your required customers? Here are some suggestions for effective targeted marketing in today’s digital economy.

Make sure you understand the human behavior behind needs and desires

A basic human need is something that plays a key role in survival. For example, all of us need to drink water to survive. A necessity is something that makes our lives easier, equivalent to a vehicle. This is not essential for survival, but it surely definitely makes transportation easier. Too many firms try to deal with customer needs as a substitute of wants. People make purchasing decisions based on their wants, not needs. Take smoking for instance. Someone should quit smoking in order that they can live longer, but they are going to probably still buy cigarettes because deep down they need to. The secret is to thoroughly understand the problem your services or products solves and meet your audience’s needs.

Isolate and discover problems and themes

If you have got a very good company readily available, it probably solves some problem. Your services or products makes people’s lives easier ultimately, shape or form. You already know what your services or products is, but you wish to dig deeper and determine exactly what problem it’s going to solve in your audience. Once you understand how your services or products makes someone’s life easier, you may have the ability to discover motivation. Why would it not make life easier and why should they buy from you? These are basic exercises that must be performed at the starting of your marketing campaign as you construct personas that can aid you discover your goal market.

Don’t forged your net too wide

Many firms make the mistake of targeting broad industries and keywords when competition is fierce, moderately than solving a selected problem in a smaller area of interest. This is an enormous mistake, especially at the starting. Focus on long-tail keyword phrases specific to a selected area of interest in the industry, moderately than trying to deal with the entire industry. A smaller goal group can bring greater advantages and generate more revenue than a broad audience. You cannot please everyone all the time, and that is the problem you run into if you forged your net too wide. Instead, deal with solving a selected problem for a specialized area of interest, and it’s going to be much easier to isolate your goal market.

Marketing is one in every of the best ways to reach latest customers. However, you wish to be certain you’re marketing to the right people. There is little to be gained by selling bacon T-shirts to people on a vegan food regimen. Instead, you may focus your efforts on those that love to fan the flames of the grill every evening. So you wish to be certain that the platform you’re using helps you effectively discover your demographic and market. Wasting money shouldn’t be a very good idea and marketing to the wrong audience is like wasting money. Take the time to read the following tips so you do not market to the wrong demographic and waste money in the process.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Top-earning LIME Painting franchisee celebrates success and community –

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R.L. Hunnicutt, LIME Painting Oklahoma City Franchise


BLACK ENTERPRISES first mentioned by R.L. Hunnicutt in an October 2022 article “Oklahoma City’s only upscale painting franchise is Black-owned and committed to ‘leaving the door open’ for others to follow.” Two years later, Hunnicutt’s LIME painting The franchise continues to grow. This will be attributed to his understanding that a successful business is built on strong relationships and a real connection to the community. Through various community-focused initiatives, Hunnicut actively partners with local organizations, schools and non-profits to support urban development and enrichment projects.

Whether it’s revitalizing community centers, painting schools, or offering free services to underfunded local institutions, Hunnicutt ensures that his work contributes to the well-being of his neighbors. In addition to his hands-on projects, he is devoted to constructing lasting relationships along with his clients, providing exceptional service and maintaining an unwavering commitment to quality. Hunnicutt’s fame for reliability and excellence has made LIME Painting a trusted name within the OKC area, further strengthening his ties to the community.

In honor Junewe caught up with Hunnicutt and asked him to share his insights on how the meaning of the vacation manifests itself in his business.

BLACK ENTERPRISES: Juneteenth is a celebration of freedom, empowerment and community. How does your franchise promote and/or have fun these principles?

RL HUNNICUTT: I’m currently working with This is My Community Foundation, which is an initiative that helps underprivileged youth and adopted children and helps families stay together in northeast Oklahoma City. I check with local students about entrepreneurship and offer them internship opportunities with my company. I speak and mentor about 10-15 kids at college. The children are mostly minorities and come from economically disadvantaged backgrounds.

TO BE: Why is African American business ownership crucial to the American landscape?

HUNNICUTT: African American business ownership is central to the American landscape for quite a lot of reasons. First, it provides diversity to the economy, which helps generate revenue through unconventional and often neglected methods. The black dollar is robust in America and is over a trillion dollars. Then it creates freedom. When you run your individual business, you may dictate what you ought to do. You not must wait to your boss’s approval. Now you control your path. The sky is the limit and you will have the liberty to do what you ought to make a difference.

TO BE: What advice do you will have for young African-Americans about entrepreneurship?

HUNNICUTT: Put God first. Without Him nothing is feasible. Then be consistent and persistent. Finally, eliminate your plan B. If you will have something to fall back on, you will certainly do it. Make sure your corporation is all it’s worthwhile to focus and work on. If you haven’t got anything to fall back on, you will approach every day like a hunter intent on conquering all the pieces in your path!

Hunnicutt is considered one of the best-earning LIME Painting franchise members, showing which you can run a successful business while caring for your community and paying it forward.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Reginald Lewis’ daughter opens Beatrice Advisors

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Christina Lewis, Reginald Lewis, Beatrice Advisors, Reginald Lewis


Daughter of a superstar Black financier Reginald Lewis followed in his father’s footsteps opening Beatrice Advisors to assist families like hers.

Christina Lewis opened an organization publicly on June 13 in New York. It is the primary multifamily office of its kind to be owned by a Black woman. Meredith Bowen, former partner at Seven Bridges Advisors, will function president and chief investment officer. With a few of their assets coming from the family business BFO21 and Lewis’ personal network, the band is pushing to maneuver away from the established order of occupying a particular area of interest.

Lewis’ goal is to spotlight the importance of getting a tax-efficient portfolio for the following generation of heirs, entrepreneurs and multiracial families like hers. He also desires to set a regular for having a solid team of investment managers, lawyers and accountants that clients can trust and never feel obliged to do.

“The next generation may be very uninformed, just like me and my whole family were when my dad died,” she said, recalling her father, who died when she was 12.

“He had all the intellectual capital around investing and financial access, and of course he never expected to die at 50.”

Her father was the one black person on Forbes’ list of the 400 richest Americans after appearing on the list in 1991 – with a net price of $340 million and an estimated net price of $400 million – which increased in 1992 that very same 12 months he was diagnosed with a terminal brain tumor and died in January 1993, aged just 50.

His estate was left to his wife Loida Lewis and daughters Christina and Leslie. Now, greater than 30 years later, she lives by the three mantras her father left her: do your homework and follow it, make a plan and follow it, and be good at your job.

Beatrice, apparently named after the landmark Beatrice acquisition, which was curated by Christina’s father and have become the primary Black-owned billion-dollar company, offers clients single-family offices and an progressive and technology-driven approach that encourages clients to tailor their investments to suit their individual goals. The current offer includes three key services: investment management, financial planning advice for clients and own investments.

However, Lewis doesn’t stop there and plans to expand his business over time.

Former vp and financial advisor at Shufro, Rose & CoMichael Hymes will function managing director and head of client advisory on the chief team. Bowen spoke highly of Lewis’s leadership she said she was excited to be a part of a “new level of autonomy”.

“Meeting customers where they are now and where they will be tomorrow, while giving them a new level of autonomy, makes Beatrice’s offering an exciting one,” Bowen said.

“Christina has demonstrated an exceptional ability to drive meaningful change, and I am excited to work with her and the team to build a truly differentiated set of solutions for our clients.”

The latest investment firm owner also serves as vp of the Reginald F. Lewis Foundation and is an executive producer of the upcoming biopic about her father’s life, named after his autobiography, “Why Should White Guys Have Fun?”


This article was originally published on : www.blackenterprise.com
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Business and Finance

4 ways to protect your credit during the holidays

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Black-Owned Credit-Building App, Michael Broughton


The holiday season is sort of here. But before you finalize your plans, stop and be certain that you are not practicing behaviors that might jeopardize your credit.

Falling into vacation mode – and the charging frenzy that comes with it – is what gets lots of us into trouble. Here are 4 ways to keep your credit in great shape during the holidays:

Don’t apply for retail credit cards

Getting 10% off your purchase really is not value it in the long term. Opening a brand new account could mean problems for your credit rating, as the length of your credit history accounts for 15% of your FICO rating. The older your credit age, the higher, because it shows you’ve a protracted history of credit management. Opening a brand new credit card account will lower your overall credit age and, subsequently, your rating. Applying for a loan also signifies that an inquiry can be processed on your report. Inquiries make up 10% of your FICO rating.

Be careful when shopping online

If you might be purchasing gifts online, remember to only visit sites you might be conversant in or have done business with in the past. Don’t share your credit card number with anyone.

Don’t overload

Be careful how much you spend. If at the end of the month you might be unable to repay the amount charged, reconsider your purchases. Overcharging your card will end in a rise in the amount due. Amounts owed are 30% of your FICO rating.

Don’t forget to pay your bills

It could appear obvious, but when traveling and visiting relatives, it is easy to forget to pay the bills. Set reminders on your calendar or automatic bill payments so you do not miss a payment and get a negative mark on your credit report. Your payment history accounts for 35% of your FICO rating.


This article was originally published on : www.blackenterprise.com
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