Ye made $19 million in Yeezy sales thanks to a no-budget Super Bowl ad

Ye made $19 million in Yeezy sales thanks to a no-budget Super Bowl ad.

The rap and fashion mogul purchased a 30-second video of Super Bowl LVIII on Sunday night to promote his Yeezy line. In the short, low-budget ad, Ye holds a cellphone and urges viewers to visit his clothing website and take a look at his latest collection.

“Hey everyone, it’s Ye and this is my ad. And since we spent all our money on the commercial, we didn’t actually spend any money on advertising. But the idea is, I want you to visit yeezy.com,” he said.

He spelled it out for viewers and added, “I’ll write it at the bottom of the screen, I have shoes and mmmm, that’s it.”

While 30-second Super Bowl commercials aired nationwide for $7 million, According to Plus, Ye’s ad wasn’t broadcast in every market and he likely paid less for his regional spot. By . It was money well spent for the Yeezy founder, as he reportedly made way more than he spent on TV promoting.

After the ad aired, Ye took to Instagram to share a now-deleted post in which he revealed he made $19 million in Yeezy sales thanks to the Super Bowl ad.

“People spoke to Yeezy.com,” Ye captioned the post.

The post featured a screenshot taken by a member of Ye’s team who counted the tens of millions Yeezys Pod socks, Box and Vultures t-shirts, and Wet bodysuits and rompers are on sale.

At $20 for the whole lot, it was a steal for fans who saw the Yeezy Pods valued reports that for $200 before the Super Bowl industrial. After a price drop, the foldable, futuristic socks that may be worn as shoes sold 266,000 units in at some point.

In the midst of the sale announcement, Ye shared a clip from an old interview in which he discussed his desire for Yeezy merchandise to sell for $20 during his collaboration with The Gap.

“Gap didn’t bring the price down to $20 like I wanted because they were still trying to protect the classicism of the Balenciaga idea and the Gap idea,” he says in the clip.

“YEEZY.COM ALL $20 as promised,” he said with subtitles Post.

Ye appears to be keeping his word and keeping the decline at $20. As of Tuesday, the low price remained unchanged.